Sales Support Specialist

Job Summary : This role supports the Business Development team by researching, qualifying, and preparing prospective opportunities so Business Development Representatives can focus on relationship building, client engagement, and new business acquisition. The Coordinator will use Salesforce, ZoomInfo, Salesloft, LinkedIn, Microsoft Office, and other approved tools to identify target companies, research contacts, maintain accurate data, and create business development workflows that align with company growth objectives.

Principal Duties & Responsibilities

• Research and identify prospective companies within target industries throughout the United States and Canada.
• Evaluate prospective accounts and determine whether they align with company service offerings and target criteria.
• Identify key decision makers, influencers, stakeholders, and relevant contact information.
• Build, organize, and maintain targeted prospect lists for Business Development Representatives.
• Create, assign, and maintain business development workflows and outreach campaigns in Salesloft.
• Use Salesforce, ZoomInfo, LinkedIn, and other approved platforms to enrich company and contact records.
• Maintain CRM accuracy through data review, verification, updates, and quality control.
• Conduct market research to identify emerging industries, projects, trends, and business opportunities.
• Support pipeline development by consistently providing qualified target accounts and contacts.
• Collaborate with Business Development Representatives and leadership to support strategic growth initiatives.
• Assist with reporting, data analysis, prospecting metrics, and process improvement initiatives.
• Support future business development initiatives, including potential outbound prospecting activities, as business needs evolve.
• Perform other business-related duties and special projects as assigned.

Qualifications / Education / Experience

Knowledge and skills typically acquired through a combination of education, professional experience, training, and demonstrated business aptitude. A four-year degree is not required.

Preferred Qualifications

• Experience in business support, recruiting, market research, customer service, data management, account management, administrative support, business development, or related fields.
• Experience working with CRM platforms, databases, business intelligence tools, or contact research platforms preferred.
• Experience researching companies, industries, and business contacts preferred; staffing industry experience helpful but not required.
• Ability to work effectively in a fast-paced, results-oriented environment.

Requirements

• Strong organization, time management, follow-through, and accountability.
• Strong attention to detail and commitment to data accuracy.
• Excellent written and verbal communication skills.
• Ability to manage multiple priorities and projects simultaneously.
• Strong problem-solving, critical thinking, and research skills.
• Self-motivated, collaborative, coachable, and able to learn new systems quickly.
• Positive attitude, strong work ethic, and growth-oriented mindset.

Skills, Specialized Knowledge & Abilities

Technology Platforms

Experience with or the ability to quickly learn Salesforce, ZoomInfo, Salesloft, LinkedIn, Microsoft Office Suite, and other CRM, research, and business development platforms as required.

Core Competencies

Business research and market intelligence; analytical thinking; data management and verification; business communication; organization and prioritization; workflow management; process improvement; collaboration; adaptability; initiative and accountability.

Performance Expectations

• Consistent delivery of qualified target accounts and decision maker contact information.
• Accuracy, completeness, and quality of CRM and workflow data.
• Timely creation and maintenance of business development workflows.
• Research quality and alignment of target accounts with company growth objectives.
• Productivity, organization, and effectiveness while supporting multiple Business Development Representatives.

This job description is not intended to be all inclusive. The employee may perform other reasonably related business duties as assigned by the immediate supervisor and other management as required.