Director, Thought Leadership and Newsroom Marketing

Define the Conversations UKG Will Own Lead UKG's enterprise thought leadership strategy, identifying the industry conversations where we can build sustained authority and differentiation. Develop distinctive points of view informed by customer needs, market dynamics, competitive whitespace, workforce trends, UKG intelligence, and emerging technology. Build narratives from the outside in-starting with the issues occupying senior business leaders. Create signature thought leadership platforms and intellectual property that strengthen UKG's position in Workforce Operations and other strategic areas. Build a Modern B2B Newsroom Build and lead an always-on newsroom that connects planned thought leadership with emerging news, business trends, customer conversations, workforce dynamics, and technology developments. Establish the newsroom as a trusted industry resource and destination—helping leaders make sense of the forces shaping work and workforce operations, strengthening the broader community, and creating value beyond UKG's own news and perspectives. Establish the intelligence, editorial agenda, operating rhythm, and governance needed to identify opportunities early and respond with speed and authority. Develop a portfolio spanning proprietary research, data-driven storytelling, executive perspectives, customer-led narratives, rapid-response commentary, and other high-impact formats. Build intellectual territory that Communications can use to create authority, Marketing can activate, Product can substantiate, customers can validate, and Sales can use to advance strategic conversations. Ensure major product and company moments reinforce broader conversations UKG is already leading. Build and Lead the Capability Build the team, operating model, editorial standards, governance, agency ecosystem, and measurement framework for a world-class B2B thought leadership and newsroom function. Develop high-performing talent and a broader network of executives, researchers, customer voices, subject-matter experts, writers, and creative partners. Apply AI and emerging technologies to strengthen intelligence, research, editorial development, discoverability, and measurement. 12+ years of experience across thought leadership, editorial strategy, journalism, corporate communications, research, content strategy, or related disciplines, with significant experience in B2B technology, enterprise software, or SaaS. Demonstrated success building or leading a thought leadership, editorial, newsroom, or insights-driven communications function. Deep understanding of enterprise audiences and the B2B technology landscape, with a track record of creating narratives that resonate with C-suite decision-makers. Exceptional editorial judgment and an instinct for identifying the trends, tensions, data, and ideas capable of becoming meaningful market conversations. Proven ability to translate complex technology and business issues into clear, differentiated points of view. Experience developing original research, proprietary data storytelling, or intellectual property that has influenced external conversations. Strong business acumen and an understanding of how reputation, category leadership, brand, demand, product positioning, customer proof, and sales work together in B2B SaaS. Strong executive presence and communication skills, with comfort serving as an on-camera or audio host, interviewer, moderator, or external representative of the newsroom. Demonstrated ability to advise and influence senior executives and lead complex cross-functional initiatives. Ability to operate at two speeds: building sustained market authority while exercising the judgment and agility of an always-on newsroom. Intellectual curiosity and a deep interest in business, technology, AI, people, economics, and the changing nature of work. #J-18808-Ljbffr UKG