Marketing Operations Manager

As a Marketing Operations Manager, you will play a critical role on the integrated marketing team, responsible for driving business growth through the execution of high-impact marketing campaigns. You will manage the end-to-end execution of multi-channel marketing campaigns, ensuring accuracy, efficiency, and alignment with industry best practices. Acting as a key liaison between marketing, digital products, I.T. and agency teams, you will ensure seamless collaboration, data synchronization, and process improvements. The role will identify, document, and communicate processes to maximize resource efficiency and marketing technology usage, and keep marketing leadership team informed of marketing progress, impact and opportunities for improvement. The marketing operations manager will also help manage the marketing investments, monthly accounting and procurement activities, while supporting cross-functional campaign planning, prioritization, and execution. Responsibilities Campaign Operations & Delivery Excellence: Own end‑to‑end campaign intake, prioritization, and execution workflows across integrated, multi‑channel marketing initiatives Serve as the central point of coordination for campaign timelines, dependencies, and readiness across paid media, CRM, creative, and owned channels Drive disciplined execution through agile‑inspired rituals (scrums, stand‑ups, status reviews) that support speed, accountability, and quality Provide clear visibility into campaign progress, risks, and milestones for marketing leadership Own weekly marketing operating communications to align teams on priorities, launches, and in‑market activity Performance Marketing Technology Enablement Partner with IT, Analytics, Media, and agency teams to enable and integrate marketing technologies supporting performance campaigns Support alignment and integration of marketing, lead generation, and donor data across platforms (e.g., CRM, paid media, CAPI, tagging frameworks) Ensure accurate and timely delivery of audience lists to media and CRM partners Coordinate tagging, tracking, and data dependencies required for digital and performance media activation Stay current on marketing automation, data privacy, and performance measurement best practices in regulated environments Cross-Functional & Agency Orchestration Act as the primary operational liaison across internal stakeholders and external agency partners Ensure all cross‑functional dependencies (creative, legal, data, approvals, tech readiness) are aligned prior to campaign launch Proactively identify risks, blockers, and gaps; elevate and drive timely resolution Facilitate clear collaboration models with agencies across creative, media, CRM, and production Strengthen agency partnerships through structured operating rhythms and top‑to‑top alignment forums Marketing Operations Governance, Productivity & Effectiveness Own and continuously improve end‑to‑end marketing operating processes, spanning campaign intake, execution workflows, asset management, and reporting Design and govern scalable intake, prioritization, and approval frameworks that enable speed, quality, and compliance in a regulated, multi‑location environment Administer and optimize marketing productivity and workflow platforms (e.g., Jira, Lytho, Smartsheet, DAM), ensuring strong adoption, usability, and performance Lead digital asset governance, including taxonomy, tagging, metadata, and naming standards to ensure assets are discoverable, compliant, and reusable Serve as the subject‑matter expert for marketing workflows and tools, providing training, support, and issue resolution as needed Evaluate and optimize marketing operations technologies to improve execution efficiency, transparency, and scalability Deliver recurring marketing operations and effectiveness updates to Marketing Leadership, highlighting execution health, risks, accomplishments, and opportunities Drive a culture of continuous improvement, using performance insights, data quality signals, and stakeholder feedback to evolve governance and ways of working Budgets, Vendors, Procurement & Contracts Manage vendor onboarding, contracts, billing, and resourcing across enterprise procurement systems (e.g., Ariba, Companion, OpenText) Support PO creation, contract renewals, amendments, and compliance processes Partner with Procurement, Legal, and Finance on RFPs, vendor evaluations, and contract execution Reconcile marketing budgets monthly and support marketing investment tracking and forecasting Education Bachelor’s degree in Marketing, Business, or related field required MBA preferred Experience & Skills 5+ years of experience in marketing operations, campaign operations, or integrated marketing execution Strong understanding of performance marketing workflows, campaign execution, and cross‑channel coordination Proven ability to structure complex workstreams, manage dependencies, and drive execution in matrixed environments Experience working with marketing technologies, workflow tools, and agency partners Excellent written and verbal communication skills with executive‑level clarity Additional Requirements Ability to travel as needed (10%) Comfortable working independently while leading through influence Highly organized, proactive, and adaptable in fast‑paced environments Data‑informed mindset with strong problem‑solving skills Ability to prioritize, re‑prioritize, and manage competing initiatives effectively For more information about CSL Plasma benefits visit Equal Opportunity Employer CSL is an Equal Opportunity Employer. If you are an individual with a disability and need a reasonable accommodation for any part of the application process, please visit #J-18808-Ljbffr CSL