Marketing Manager

Job Overview: We are seeking an experienced and strategic Marketing Manager to develop and implement marketing strategies that align with company OKRs and sales targets. This role will oversee our marketing team and manage key brand initiatives, driving growth across multiple channels and collaborating cross-functionally with sales, e-commerce, and product development teams. You will play a key role in shaping the direction of our brands while building strong partnerships with customers, licensors, and retail partners to execute impactful marketing campaigns and events. About Hamee US Corp ( Hamee is a global group company with offices in Korea, the US, China, and Japan (HQ). As a leading manufacturer of licensed tech accessories (including iPhone cases and straps), toys (Squishies), and novelty musical instruments (Otamatone), Hamee US Corp partners with top global brands like Sanrio (Hello Kitty), Pusheen, Peanuts, Line Friends, Naruto, Moomin, and Spy x Family. We bring fun, creative products to the market under our proprietary brands, including Hamee, Strapya, SquiSHU, and iFace. Since our founding, we have prided ourselves on introducing the latest Japanese and Korean toy and accessory trends to the US market and beyond. Today, Hamee serves as a culturally innovative lifestyle hub, inspiring consumers worldwide with fun and unique items. Responsibilities: Develop and implement marketing strategies that align with company OKRs and sales targets Manage the marketing team's performance, including setting objectives and conducting regular performance reviews Oversee and optimize online marketing channels such as Instagram, YouTube, TikTok, and others Analyze campaign performance and provide data-driven insights to guide future strategies Collaborate with the sales and e-commerce teams to drive revenue through marketing campaigns Partner with our customers to plan and execute joint marketing campaigns and events Work closely with product development to identify and capitalize on emerging trends, providing valuable feedback for new product creation Requirements: Bachelor's degree in Business, Communications, Public Relations, Marketing, or a related field 5+ years of experience in marketing within the toy industry, Japanese/Korean pop culture, anime, or a related field 3+ years of prior experience managing a team of 2–5 members Strong understanding of marketing KPIs and OKR system, with the ability to set strategic goals and confidently articulate performance metrics and results Excellent organizational and time management skills, with the ability to prioritize tasks effectively Ability to analyze data and collaborate with the sales and e-commerce teams to develop effective marketing strategies and campaigns Strong understanding of various marketing channels and tools Willingness to travel as needed to attend trade shows and networking events Strong analytical and problem-solving skills Preferred Qualifications: Strong background in digital marketing, including strategy development and execution In-depth knowledge of influencer marketing, including identifying, managing, and evaluating influencer partnerships Job Type: Full-time Employee Benefits: Health & Wellness: Health and Dental insurance coverage. Financial & Future: 401(k) matching and an exclusive employee discount on Hamee products. Work-Life Balance: Paid time off (PTO) and flexible scheduling (flexible start and end times around designated core hours). Growth & Development: Educational support to encourage continuous learning. Education: Bachelor's (Preferred) Experience: Marketing: 5 years (Preferred) Team management: 3 years (Preferred) Ability to Commute: Torrance, CA 90501 (Preferred) Work Location: In person Pay: $75,000.00 - $90,000.00 per year Benefits: 401(k) 401(k) matching Dental insurance Flexible schedule Health insurance Work Location: In person #J-18808-Ljbffr