Analyst-Digital Brand Advocate

Analyst – Digital Brand Advocate Location: Mooresville, North Carolina. This position is based at our headquarters. Your Impact The Analyst–Digital Brand Advocate will work with strategic suppliers and online merchants to optimize brand‑focused online customer experiences on Lowes.com. The Analyst will build strong business relationships with suppliers to analyze and improve online sales, traffic, and conversion through identifying and improving product assortment, online content, promotions, inventory and returns. This role will ensure that new and promotional items are optimized and provide support when suppliers need help with online/system troubleshooting. The Brand Advocate will also be responsible for understanding customer behavior, executing strategic plans, and participating in presentations with supplier and merchandising partners to gain alignment on planned initiatives. This role supports omnichannel retail strategies and partners with cross‑functional leadership to identify process improvement opportunities that will optimize effectiveness, leading to brand renewal and growth. What You Will Do Analyze key performance indicators to identify opportunities to improve the online experience and drive conversion. Leverage inputs from CSAT, reviews, and Q&A to continuously improve the overall customer experience for assigned brand(s). Act as the subject matter expert for the supported brand(s) assortment and strategy. Serve as the primary point of contact for issues pertaining to online SKU presentation and brand performance. Build presentations with suppliers and merchants to support strategic plans and analyze execution. Provide accurate reporting and insights across the digital channel related to content, product information, assortment, and competitive gaps/opportunities. Effectively improve conversion and basket through data‑driven optimization of cross‑sell, up‑sell, and bundling strategies. Create project plans and align with merchandising and suppliers to drive execution. Minimum Qualifications Bachelor’s degree in business, marketing, finance, statistics, or related field, or equivalent years of experience. 2 years of online/retail merchandising, digital marketing, vendor management, or other relevant experience. Preferred Skills/Education Experience in vendor‑management systems, digital marketing, e‑commerce and merchandising. Benefits 401k with up to 4.25% match. Discounted Employee Stock Purchase Plan (15% discount of strike price). Tuition‑Free Education. 10‑week Maternity/Parental Leave. 10% Associate Discount. Benefits, eligibility, and more details available upon request. Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law. #J-18808-Ljbffr Dormont Manufacturing Co