Merchandise & Content Marketing Manager (Insomniac)

Requirements Do you enjoy dance music & fashion? Do you excel at marketing and strategy? Then you’re in luck! We are looking for a highly motivated self-starter who embodies both a passion for dance & fashion cultures with a love of the marketing space. Is this you? Read on… Bachelor’s degree in Marketing, Communications, or related field 6-8+ years of marketing experience in ecommerce, entertainment, music, media, or event-driven environments Proven experience leading integrated marketing strategies and campaigns from concept through execution Strong leadership experience managing and developing teams Demonstrated ability to influence cross-functional stakeholders and drive alignment Deep understanding of the intersection between commerce, content, and culture Strong experience building multi-channel marketing plans across social, digital, editorial, and experiential formats Experience producing and scaling experiential marketing strategies tied to content capture Proven ability to operate independently while managing multiple priorities in a fast-paced environment Strong analytical mindset with experience using data to inform strategy and creative decisions Expertise in digital platforms, analytics tools, CRM systems, and emerging media Highly organized with strong project management and operational execution skills Creative thinker with the ability to translate vision into actionable plans Must be willing to travel to work during holidays, evening and weekend hours, as required, to meet deadlines Must be able to tolerate loud noise levels and drastic temperature climates while working on site at various event location Must be able to work in open concept office space What the job involves The Merchandise & Content Marketing Manager is responsible for leading the development, execution, and optimization of integrated marketing strategies that drive merchandise growth while amplifying Insomniac’s broader music, artist, and cultural storytelling Sitting within the Product Team, this role owns the intersection of commerce and content—building marketing frameworks that connect merchandise, music releases, festivals, and cultural moments into cohesive, high-impact campaigns This individual operates with a high degree of autonomy, sets vision for cross-channel storytelling, and ensures strategies are effectively executed from concept through delivery This role serves as a cross-functional leader, partnering closely with Records, Radio, Festivals, Brand Strategy, and Creative to influence direction, align priorities, and drive execution across the organization. In addition to leading campaigns, this role is responsible for managing and developing talent, fostering a high-performing team culture, and elevating marketing standards across the business This role reports to the Head of Fashion & Apparel. This position is hybrid Own and evolve the Merchandise Marketing and Content strategy, aligning with overarching brand, artist, and business objectives Define and lead the marketing go-to-market (GTM) vision across product launches, music releases, and cultural moments Operate as a cross-functional leader, aligning stakeholders across Records, Radio, Festivals, and Brand Strategy Influence and drive strategic direction while ensuring executional excellence across all campaigns Identify new opportunities at the intersection of merchandising, music, and fan engagement Lead the development of integrated, multi-channel campaigns across merch, music, and experiential touchpoints Manage end-to-end execution of campaigns—from concept through delivery—ensuring timelines, budgets, and KPIs are met Drive storytelling that connects product to artist, music, and culture in meaningful ways Lead experiential marketing initiatives and ensure content capture is maximized for digital amplification Maintain and optimize the marketing GTM calendar across all product and content initiatives Manage content strategy and distribution across social, email, web, and emerging platforms Ensure cohesive editorial direction that reflects Insomniac’s voice, artists, and community Guide the development of content that moves beyond transactional marketing into cultural storytelling Partner with creative teams to elevate the quality and impact of all outputs Drive alignment and accountability across departments to ensure campaigns are executed seamlessly Act as the connective tissue between merchandising and music, ensuring both sides are integrated and mutually reinforcing Collaborate with internal teams and external partners to bring campaigns to life at scale Proactively remove blockers and ensure execution stays on track Manage, coach, and develop team members, fostering growth, accountability, and creative excellence Establish clear workflows, processes, and standards to improve team efficiency and output Provide mentorship and guidance across marketing disciplines, including strategy, content, and execution Build a culture of ownership, innovation, and continuous improvement Define success metrics and KPIs across campaigns and channels Analyze performance data to inform strategy, creative direction, and future campaigns Continuously test, learn, and optimize marketing approaches Stay ahead of trends in music, culture, fashion, and digital marketing #J-18808-Ljbffr Live Nation