Digital and Audio Account Executive

Digital And Audio Account Executive

The Digital and Audio Account Executive executes and leads the business to business portion of WFIT's fundraising strategy. This included selling WFIT's media assets: web and digital products, on-air business and prospecting and selling new business. Understands the WFIT brand, programming, AAA music and NPR new programming. Publishes web stories and other digital elements about sponsors.

Responsibilities Include:

• Attend external functions (e.g. Chamber of Commerce meetings and other community based events) where potential or existing clients may be in attendance.
• Use AI technologies in accordance with station policies to affect sales materials and copy.
• Work with the General Manager to set forecasts and sales goals for on-air, events and other sellable media assets.
• Participate in membership fund drives including on-air pitching.
• Participate as a collaborative member of the WFIT management team and staff in developing and creating an integrated approach in supporting all WFIT fundraising, marketing, programming and outreach efforts.
• Delivering compelling, solutions based proposals in professional packages.
• Produce and edit stories on wfit.org to include sponsor lists and highlights. Insert sponsor ads into web site. Write and produce stories about sponsors for WFIT's newsletter.

Requirements Include:

• Bachelor's degree in Administration, Communications or other related field preferred.
• 2-5 years of relevant experience required.
• Experience in B2B sales, account development, new business and agency management.
• Keen understanding of digital media and prior success selling integrated programs that include digital broadcast and events.
• Ability to apply research in the sales process.

Florida Institute of Technology