Sr. Adobe Analytics Analyst

Sr. Adobe Analytics Analyst Location: Dallas, TX (Hybrid/Onsite) We are seeking an experienced Adobe Analytics Analyst to support our eCommerce team by delivering actionable insights, managing analytics implementations, and driving data‑informed business decisions. This role will own analytics reporting, dashboard development, customer journey analysis, tagging strategy, and A/B testing analysis. Must Have: Adobe Analytics, Adobe Launch, Tagging Implementation, Mobile Analytics, Segmentation, Calculated Metrics, A/B Testing Analysis, Retail eCommerce Experience, Dashboard Development, and Executive‑Level Communication Skills. Responsibilities Analyze customer behavior, conversion funnels, and site performance to identify growth opportunities. Build and maintain executive dashboards and KPI reporting (sales, traffic, conversion, revenue). Own Adobe Analytics reporting, segmentation, calculated metrics, and report suite management. Manage website and mobile tagging strategy using Adobe Launch. Partner with Development and QA teams to ensure analytics data accuracy and quality. Support A/B testing initiatives through measurement planning and post‑test analysis. Provide insights and recommendations to Ecommerce, Marketing, Merchandising, UX, and Finance teams. Present findings and opportunities to senior leadership and stakeholders. Requirements Must have hands‑on experience with Adobe Analytics – 3+ years. Must have strong knowledge of tagging implementation, segmentation, calculated metrics, and reporting. Must have experience with retail eCommerce analytics. Must have experience supporting A/B testing and optimization programs. Strong analytical, problem‑solving, and presentation skills. Ability to translate complex data into actionable business insights. Must be local to DFW to work onsite hybrid. Must have supreme communication skills. Full‑time position (no sponsorship options). Degree (preferred). #J-18808-Ljbffr BravoTECH