Content Strategy Producer

Job Title: Manager, Content Strategy and Production

Client Location: New York, NY

Starting:

Maximum Pay (per hour): 51.84

Hours: Full-time

Job Description:

We are seeking an energetic, detail-oriented, and hands-on Content Production Manager to lead the end-to-end creation of our "low-funnel" conversion content for our global beauty brand.

You will be the architect of assets that turn consideration into purchase: from high-impact macro shade/texture photography and extreme "torture tests" (wear-tests, waterproof demos) to routine videos, before/afters, and AI-enhanced packaging/ingredient capsules.

As a hands-on producer, you understand both the art of flawless makeup application and the science of a high-velocity production pipeline. You will bridge marketing strategy with execution—ensuring every frame is authentic, relatable, social-first, and premium.

Key Responsibilities

1. Content Creation & Creative Execution

• Low-Funnel Production Scope: Lead end-to-end production of conversion-focused content, including macro photography (textures, swatches, shade match), educational stills, before/after transformations, and efficacy "torture tests" (waterproof, wear-time, transfer-resistance).
• Social-First Video Mastery: Direct video production highlighting makeup routines, formula benefits, and product efficacy in an engaging, social-native tone.
• AI & Digital Innovation: Integrate AI-driven technologies and digital tools for packaging visualization, formula rendering, and ingredient capsules to keep the brand at the cutting edge of beauty tech.
• Guardian of Look & Feel: Maintain aesthetic excellence pre-production and on set—providing real-time guidance on lighting, beauty application, and visual quality to ensure assets feel elevated yet accessible.

2. Pre-Production, Logistics & Strategic Alignment

• Marketing Collaboration: Partner with Marketing teams to validate shot intent, align on business-critical priorities, and finalize master shot lists.
• Creative Briefing: Write comprehensive shoot briefs detailing creative vision, styling directives, makeup briefs, and technical specifications for internal and external crews.
• Product Sourcing & Component Management: Oversee all physical product logistics for shoots (formulas, shade ranges, competitive comps, and working vs. non-working components) while tracking launch milestones in lockstep with Marketing.

3. On-Set Leadership & "Run of Show"

• Set Direction: Direct the "Run of Show" on shoot days, prioritizing critical shots, maintaining strict schedules, and steering crews toward creative excellence.
• Real-Time Problem Solving: Troubleshoot on-set roadblocks dynamically—from shade-matching adjustments to lighting and crew shifts.

4. Post-Production Pipeline & Delivery

• End-to-End Ownership: Oversee retouching, editing, and feedback loops to ensure no detail or review request falls through the cracks.
• High-Velocity Output: Drive a fast-paced workflow to retouch, approve, and deliver global launch assets on schedule without compromising quality.

Qualifications & Core Competencies

Experience & Background

• Production Expertise: Proven track record in beauty content production (brand-side beauty or creative agency setting).
• Beauty Industry Mastery: Deep expertise in makeup application, formula textures, swatch aesthetics, and current beauty industry visual trends.
• High-Volume Project Management: Demonstrated ability to run concurrent multi-channel production pipelines at varying stages of completion under tight deadlines.

Technical Skills & Capabilities

• AI & Innovation Curiosity: Working knowledge or strong interest in leveraging AI tools for beauty visualization, virtual renders, and digital content enhancement.
• Cross-Functional Influence: Proven ability to align and orchestrate diverse stakeholders (Marketing, Creative, PR, Post-Production, External Vendors) with speed and clarity.
• Operational Excellence: Exceptional organizational skills in managing complex shot lists, asset tracking systems, and physical product logistics.

Mindset & Leadership Style

• Speed-to-Market Urgency: Thrives in fast-paced environments with a bias toward rapid execution and problem-solving.
• Relatable Leader: A welcoming, collaborative communication style that builds trust with crews, agency partners, and executive marketing leaders alike.

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Client Description:

Global beauty company specializing in cosmetics, skincare, haircare, and fragrance. Operates with a strong focus on innovation, sustainability, and diversity, offering workers opportunities to work with leading brands, cutting-edge research, and a fast-paced, dynamic environment. The company values creativity, entrepreneurship, and professional growth, making it an exciting place for those passionate about beauty, marketing, science, and digital transformation.