Head of Product Marketing

Mixpanel turns data clarity into innovation. Trusted by more than 29,000 companies, including Workday, Pinterest, LG, and Rakuten Viber, Mixpanel’s AI-first digital analytics help teams accelerate adoption, improve retention, and ship with confidence. Powering this is an industry-leading platform that combines product and web analytics, session replay, experimentation, feature flags, and metric trees. Mixpanel delivers insights that customers trust. About the Role We’re looking for an experienced Head of Product Marketing to lead our Global PMM function shaping how the world understands and adopts Mixpanel. You’ll drive the positioning, messaging, and go‑to‑market strategy for our core platform and future innovations, partnering with the Executive Team, Marketing, Product, Sales, and Customer Success to fuel growth, launch new capabilities, and elevate our voice in the market. Responsibilities Develop, test and evangelize Mixpanel’s messaging and positioning, ensuring it’s clear, differentiated, and aligned across every touchpoint. Develop and execute go‑to‑market strategies and launches, including end‑to‑end planning, execution, and creation of marketing content to generate awareness and educate internally and externally. Own the keynote and sessions at our annual US, EMEA, and APAC MXP events. Run the win/loss program for Enterprise accounts – share company‑wide each quarter. Go deep on competitive intelligence to inform product strategy, shape the roadmap, and enable GTM teams with clear differentiation and positioning. Partner with our Enablement teams to equip Marketing, Sales, and CS with compelling assets, pitch decks, competitive battlecards, product demos, and value‑based narratives that drive effective customer conversations to close. Work collaboratively with the pricing counsel and CEO to evolve and optimize pricing and packaging. Make recommendations on pricing models that will optimize revenue and profitability. Conduct thorough competitive pricing analysis. Collaborate with global Marketing teams on integrated campaigns that drive new business and expansion pipeline. Support the teams with research, insights, campaign assets, and speaking engagements. Nurture trusted relationships with key Industry Analysts to continuously demonstrate Mixpanel’s thought leadership, competitive advantage, customer success, innovation, and product execution. Collaborate with Marketing Ops to train and optimize our AI SDRs. Experiment with AI tools and platforms to drive innovation and efficiency within the Product Marketing team. Qualifications 15 years of product marketing experience in B2B SaaS, including 5+ years in people management. Experience across both PLG (product‑led growth) and sales‑led growth within digital analytics. A proven track record of leading successful launches and GTM motions that drove adoption and revenue growth. Deep customer focus, with empathy for users and a sharp understanding of the B2B buyer journey, consistently translating insights into positioning and GTM strategy. Exceptional communication skills, with the ability to distill complexity into clear, compelling messaging and outstanding written skills. A passion for storytelling, connecting product capabilities to customer value through compelling narratives. A collaborative mindset, with experience working cross‑functionally across Product, Sales, CS, and Marketing. Expertise in marketing technical products to product managers, developers, analysts, and/or data engineers. Curiosity about emerging technologies, with a track record of experimenting with AI to drive insights and innovation. Bonus Points For Experience as a Product Manager (builder‑mindset) or journalist (storyteller’s mindset), backgrounds that often make for exceptional PMMs. Compensation The amount listed below is the total target cash compensation (TTCC) and includes base compensation and variable compensation in the form of either a company bonus or commissions. Variable compensation type is determined by your role and level. In addition to the cash compensation provided, this position is also eligible for equity consideration and other benefits including medical, vision, and dental insurance coverage. $281,000 - $421,000 USD Benefits and Perks Comprehensive Medical, Vision, and Dental Care Generous Vacation Policy & Additional Company Holidays Enhanced Parental Leave Additional US Benefits: Pre‑Tax Benefits including 401(K), Wellness Benefit, Holiday Break Please note that benefits and perks for contract positions will vary. Equal Employment Opportunity Mixpanel is an equal opportunity employer supporting workforce diversity. At Mixpanel, we are focused on things that really matter—our people, our customers, our partners—out of a recognition that those relationships are the most valuable assets we have. We actively encourage women, people with disabilities, veterans, underrepresented minorities, and LGBTQ+ people to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance or other similar laws that may be applicable, we will consider for employment qualified applicants with arrest and conviction records. We’ve immersed ourselves in our Culture and Values as our guiding principles for the impact we want to have and the future we are building. #J-18808-Ljbffr