Events Marketing Manager

Non-Traditional Marketing Manager - GAR Renewal by Andersen

This role is a revenue-driving people leadership position, not simply marketing. This position is ultimately responsible for turning our non-traditional marketing opportunities into qualified appointments. You'll lead, coach and develop the team, manage their performance, optimize field execution, and build an engaging culture that consistently produces results.

Primary responsibilities:

• Lead & manage the appointment-setting team
• Set clear expectations and performance standards.
• Coach, train, develop and motivate setters.
• Build accountability while maintaining a strong team culture.
• Maintain a consistent field presence through frequent site visits
• Own appointment production and KPIs
• Be accountable for appointment volume, productivity and quality.
• Monitor individual and team performance.
• Identify trends and take corrective action quickly.
• Manage marketing costs
• Drive non-traditional marketing performance
• Maximize appointments generated through retail, events, partnerships, community activities and other alternative channels.
• Evaluate locations and events based on appointments and ROI, not just activity.
• Ensure marketing locations are equipped, branded and set up for successful execution.
• Maintain strong relationships with retail partners, event organizers, venues, and community partners
• Recruit, train and retain talent
• Help recruit, interview and hire high-potential appointment setters.
• Ensure new hires receive effective onboarding and ongoing training.
• Reduce turnover by creating a high-performing, engaging environment.
• Maintain appropriate staffing levels to support continued growth
• Staffing & scheduling
• Ensure the right number of setters are deployed at the right locations and events.
• Manage coverage for evenings, weekends and high-volume opportunities.
• Balance employee availability with business needs.
• Performance management
• Address underperformance quickly and fairly.
• Develop improvement plans when necessary.
• Recognize and reward top performers.
• Partner cross-functionally
• Collaborate with other marketing leaders and territory sales leadership.
• Collaborate with the Business Development team to successfully execute identified event opportunities throughout the territory.
• Ensure appointments generated by marketing are quality opportunities that sales can convert.
• Communicate results, challenges and opportunities to senior leadership.
• Direct Reports: 10 Setters and 1 Events Manager

Requirements

• 2 years previous management experience in field marketing, sales, face-to-face lead generation, or a related field.
• Proven ability to lead, coach, and develop team members
• Strong organizational and time management skills with the ability to manage multiple marketing locations and priorities.
• Comfortable working with KPIs, performance reports and production data.
• Excellent written and verbal communication skills.
• Strong relationship-building and interpersonal skills.
• Ability to work effectively with employees, business partners, vendors, and leadership.
• Ability to identify problems, make decisions, and adapt quickly in a fast-paced field environment.
• Ability and willingness to travel regularly throughout the Greater Arkansas territory.
• Strong leadership, communication, integrity, teamwork, adaptability, and accountability.
• Proficient with Microsoft Office and comfortable learning company scheduling, reporting, and CRM systems.
• Availability to support field marketing programs during evenings and weekends as business needs require.

Benefits

• Health, vision, and dental insurance.
• Life insurance.
• 401(k) with company match.
• Health Savings Account.
• Paid time off and paid holidays.
• Additional company-sponsored insurance and benefit options.

Compensation Range: $55,000 - $95,000 Location: Little Rock, Arkansas