Vice President - Natural Key Accounts

About Better Being At Better Being Co. we empower and inspire individuals to feel better and live healthier lives by providing the most trustworthy, pure, and innovative natural wellness solutions. We are an award‑winning company committed to meaningful change in the healthcare industry. Job Summary This role is responsible for leading the company’s sales efforts at key national natural retail accounts, with primary ownership of Whole Foods and Sprouts, driving revenue growth, profitability, and market share for the portfolio. Essential Functions Own and manage headquarters‑level relationships with Whole Foods and Sprouts, serving as the primary point of contact. Develop and execute strategic customer business plans to deliver revenue growth, profitability, and increased market share. Drive base business growth through improved velocity, expanded distribution, and new item placement. Plan and execute promotional strategies aligned with account objectives and company goals. Lead joint business planning meetings and ongoing account discussions. Develop and manage trade funding, ensuring alignment with budget and profitability targets. Provide input on pricing strategy by retailer and channel. Utilize data and analytics (SPINS, IRI, Nielsen) to inform decisions and identify growth opportunities. Collaborate cross‑functionally to support execution across supply chain, finance, marketing, and operations. Partner with customers on new product initiatives and innovation opportunities. Manage deduction resolution and payment issues in coordination with internal teams. May lead and develop a small team (1–2 direct reports), depending on experience. Develop teamwork within the company and with customer partners. Require travel as needed to best support accounts’ needs. Support and involve with company, department, and safety policies, procedures, programs and activities. Requirements 7+ years of experience in natural channel sales, including direct ownership of national retail accounts; experience managing Whole Foods and/or Sprouts strongly preferred. Bachelor’s degree from a four‑year college or university preferred, with sales experience. Experience within the vitamins, supplements, or health and wellness category strongly preferred. Proven track record of driving growth within the natural channel. Strong analytical skills with the ability to interpret syndicated data (SPINS, IRI, Nielsen). Ability to build relationships, influence stakeholders, and lead customer discussions at a senior level. Ability to calculate figures and amounts such as discounts, profit margins, commissions, and percentages. Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Physical Requirements Occasional standing, walking, sitting, talking and hearing; 40% travel required. Compensation & Benefits Base Salary Range: $175,000–$200,000 annually, plus annual incentive compensation and a comprehensive benefits package that includes medical, dental, vision, retirement, and paid time off. Access to our Employee Health Clinic for medical needs. Participation in the Family First Program, emphasizing work‑life balance. 401(k) plan with generous employer match. Educational Reimbursement opportunities. Wellness Incentives to promote a healthy lifestyle. Substantial product discounts for team members. Generous Paid Time Off and Paid Holidays. EEO Statement We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This description is not intended to be an exhaustive list of responsibilities and qualifications. The position, duties, and qualifications are subject to change at any time. #J-18808-Ljbffr NutraBrands, Inc