Lifecycle Marketing Manager New San Francisco, California

VSCO (pronounced vis–co) is a platform that equips photographers with the tools, community, and exposure they need to expand creatively and professionally. VSCO maintains a rich and authentic creative environment that serves photographers at all levels – preserving a home for creative opportunity, inspiration, and connection. Our mission is to champion photographers so they can make it. We empower photographers to connect with other creatives and businesses with our suite of creative tools that spans from mobile to desktop and across our global community. We are looking for people who are driven and demonstrate initiative in taking our company mission to the next level. Employees here have the opportunity to make a big impact, and believe that when we build together, we achieve stronger outcomes than we could alone. Our values are critical pillars to our team culture and shape the way we hire. Read more about what you can expect when working at VSCO on our Careers Page. About The Role We’re looking for a Lifecycle Marketer to drive the development of lifecycle marketing programs that deepen engagement, retention, and deliver value across the creator journey. Partnering with the Director of Growth Marketing, you’ll develop and bring to life a holistic lifecycle marketing strategy that bridges VSCO’s surfaces and products (VSCO Capture, VSCO Photo Editor, VSCO Workspace, and more), supporting creators along their journey from photography enthusiast to working pro. This role blends strategic thinking and hands‑on execution. You’ll partner with Product, Creative, and UX Design to build cohesive experiences that educate, inspire, and activate our global community of photographers. The Day to Day Develop and execute VSCO’s lifecycle strategy across email, in-app surfaces, and other owned channels. Own end‑to‑end lifecycle campaigns, including planning, segmentation, copy development, QA, deployment, and performance reporting. Maintain lifecycle content calendars and evergreen nurture campaigns across VSCO’s product surfaces and user bases, ensuring timely, relevant, and intelligently targeted communication throughout the customer journey. Leverage insights, data, and experimentation to continually optimize messaging, improve engagement, and drive conversion and retention outcomes. Contribute to building documentation, frameworks, and best practices that raise the bar for lifecycle marketing excellence. Qualifications 5 years of experience in lifecycle marketing or a related field. Hands‑on experience managing lifecycle campaigns (segmentation, copy, deployment, analytics). Familiarity with marketing automation platforms (e.g., Braze, Iterable, HubSpot, Customer.io). Ability to translate product value into simple, intuitive messaging tailored to different audiences. Comfort working cross‑functionally with Creative, Product, and PMM partners. Data‑driven mindset — you look for insights to inform decisions and iterate. Highly organized, detail‑oriented, and capable of operating in a fast‑moving, creative environment. Passionate about creativity, photography, and helping creators thrive. Hybrid work with an office in San Francisco, CA. Regular in‑person events to connect and collaborate. Competitive salary & equity. Medical, dental, and vision insurance for employees and families. Flexible Time Off. Company‑paid parental, medical and caregiver leave. Other perks including mental health resources and tech reimbursements. Compensation The base salary for this position will vary based on several factors, such as relevant experience, location and your approved internal leveling assessed during the interview process. The base salary range for this role is $135,000 - $150,000. Salary is one component of our total compensation package. This position also qualifies for equity (i.e., stock options) and is eligible for discretionary bonuses based on performance. The benefits available for this position include flexible time off, a 401(k) retirement plan, insurance (medical, dental, vision, life/AD&D, short and long term disability), and 11 paid holidays. We also provide paid sick time as required by state and local law. Additional benefits and perks contained in our standard employee benefits package are also offered for this position. As set forth in VSCO’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Why are you being asked to complete this form? We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress toward this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at How do you know if you have a disability? A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to: Alcohol or other substance use disorder (not currently using drugs illegally) Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS Blind or low vision Cancer (past or present) Cardiovascular or heart disease Celiac disease Cerebral palsy Deaf or serious difficulty hearing Diabetes Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders Epilepsy or other seizure disorder Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome Intellectual or developmental disability Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD Missing limbs or partially missing limbs Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS) Neurodivergence, for example, attention‑deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities Partial or complete paralysis (any cause) Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema Short stature (dwarfism) Traumatic brain injury PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete. #J-18808-Ljbffr Visual Supply Co