Senior Marketing Automation and Database Architect

Job Summary

Serves as the senior technical expert for marketing automation, backend data, databases, and CRM technologies. Translates the Senior Manager's strategy into scalable technical architecture, standards, and solutions. Owns the auditing, performance, reliability, and optimization of Eloqua and related technologies and leads technical implementation under the Senior Manager's direction.

Job Description

To be effective, an individual must be able to perform each job duty successfully. Leads technical implementation and optimization of Eloqua marketing automation infrastructure under the Senior Manager's direction, ensuring reliable scoring, segmentation, integrations, and campaign support. Owns Eloqua database configuration, access, resource allocation, performance, capacity, and cost optimization; recommends technical changes based on audit and performance findings. Creates and maintains Eloqua documentation for database policies, procedures, and processes. Owns and schedules routine maintenance, technical audits, and remediation for Eloqua and related backend technologies to maintain peak performance, reliability, and data quality. Acts as the technical liaison among Marketing, Sales, IT, and other lines of business under the Senior Manager's direction. Converts business needs and approved strategy into technical requirements, architecture, and implementation plans. Optimizes lead scoring to ensure quality leads are delivered to sales, and minimize list fatigue and opt-outs Creates and manages dashboards that show database health. Defines, implements and maintains marketing automation best practices including list management, optimization, data quality and hygiene, and troubleshooting Monitors database performance, availability, and capacity Performs data analysis and segmentation for development of targeted campaigns using various databases including Eloqua, MS Dynamics, and Keystone . Identifies and proposes ways to reach targeted segments and support Channel Marketing initiatives Provides technical expertise in vendor discussions and serves as a day-to-day technical contact when delegated by the Senior Manager; escalates roadmap, contract, performance, and relationship decisions to the Senior Manager. Leads the technical projects for major initiatives under the Senior Manager's direction, coordinating requirements, architecture, implementation, testing, documentation, and technical delivery. Identifies, recommends, and implements improvements to backend marketing technology, data architecture, integrations, segmentation, and personalization that support measurable results and the Senior Manager's strategy. Perform analysis that will deliver incremental value through support of marketing initiatives for all channels. Performs other duties as assigned.

Knowledge, Skills, and Abilities

The requirements listed are representative of the knowledge, skills, and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.

Education and Experience

Typically requires minimum of 6 years related experience Bachelor's degree or equivalent experience Master's degree preferred Has played a technical leadership role for several complete project cycles

Licenses, Certifications, Registrations

Eloqua database certification or similar Eloqua implementation certificate or similar MS Dynamics 365 Fundamentals (CRM) or similar

Knowledge & Skills

Thorough knowledge of related disciplines to anticipate impact across the organization Advanced knowledge of marketing automation and database management Problem solving skills Verbal/written communication skills Brings a department and company-wide perspective to decision making Strong business acumen (ROI, cost-benefit analysis) Leadership and Organization Development Mentors technical peers and shares advanced expertise, standards, and implementation practices; this role does not have direct people-management responsibility. Works effectively and regularly across functions Provides technical input for recruiting and candidate evaluation when requested by the Senior Manager. Continually raises the bar Role models best-practice and techniques. Can mentor other employees in implementation plans Coordinates technical assignments and dependencies across project participants while remaining accountable for technical quality and implementation. Recommends technical resource needs and sequencing to the Senior Manager and project leadership.

Scope and Strategic Impact

Applies knowledge to implement programs and initiatives Analyzes data to summarize findings about programs to project teams Contributes to projects that impact the organization and is accountable for impact analysis of programs and initiatives May assist with priority projects as needed Develops relationships with key team members Will serve as a team lead for most medium - and some large - projects Executes and drives results on large-scale projects and/or multiple smaller projects. Applies developed subject matter knowledge to solve common business issues within established guidelines Able to handle some unique situations Develops expert knowledge of applications within business environment Effectively understands and analyzes both technical and business risks and impact, and effectively communicates those risks to the business owners, so that they can make informed decisions Advises the Senior Manager and cross-functional stakeholders on technical risks, options, tradeoffs, and implementation decisions. Provides technical recommendations and roadmap input that help the Senior Manager develop long-term department strategy, cross-company processes, and standards.

Analytical Thinking & Problem Solving

Works on several complex problems / projects and troubleshoots Exercises independent judgment within generally defined procedures and practices to identify and select a solution Makes decisions on some complex business issues Can make difficult tradeoff decisions and defend those decisions to the management team and business/users

Other Skills and Abilities

Comprehensive understanding of relational data base structures Comprehensive marketing analytics experience Solid experience in predictive behavior modeling

PHYSICAL ABILITIES / WORKING CONDITIONS

Physical Demands Ability to sit, talk and hear consistently Vision Requirements Close vision (clear vision at 20 inches or less) Distance vision (clear vision at 20 feet or more) Color vision (ability to identify and distinguish colors) Weight Lifted or Force Exerted Ability to lift up to 10 pounds frequently and up to 25 pounds occasionally Environmental There are no unusual environmental factors (such as a typical office) Noise Environment Moderate noise (business office with computers and printers, light traffic)

This Job is not eligible to be performed in Colorado or Connecticut, either remotely or in-person.

EEO Statement

Mountain America Credit Union is an EEO/AA/ADA/Veterans employer.

Follow @MountainAmericaLife on Facebook and Instagram to see why our team members love working at Mountain America! Mountain America Credit Union is one of the foremost financial institutions in the country, with more than 95 branches located in 5 states (Utah, Idaho, Nevada, Montana, and Arizona). We believe that a healthy balance between work, home life, and play is essential to our team members and our success. We offer a friendly, comfortable and inclusive work environment, fun employee activities and exciting charity events to ensure that no day is dull at Mountain America. Our purpose is to help members enjoy a good life by providing them a positive incentive to save and manage their finances. We also give members easy access to their accounts and allow them to control their funds in a variety of ways, including ATMs, online home banking, mobile banking, direct deposit, automatic payment options and access through a large branch network. When making decisions, we always put members' needs first. It's just the way we do business and a part of the "people helping people" philosophy of credit unions.