Manager, Audience Marketing

Performance-First Marketer

New York, NY (Hybrid) IAB – Interactive Advertising Bureau

If you're someone who lives at the intersection of data, performance marketing, and storytelling and you know how to turn audiences into action this role is for you.

At IAB, we're not just running campaigns, we're driving the audience engine behind some of the most influential events in digital media.

We're looking for a performance-first marketer who knows how to optimize, test, and scale someone who sees email not just as a channel, but as a revenue driver.

What You'll Be Doing

You'll own how we acquire, engage, and convert audiences across our entire event portfolio:

• Leading performance marketing strategies that drive event registration and revenue
• Owning email marketing end-to-end, segmentation, personalization, automation, testing, and deliverability
• Optimizing the full funnel —from awareness to conversion
• Working across channels (email, web, paid, CRM) to maximize performance
• Using data to continuously refine, improve, and scale campaigns

You'll play a critical role in powering flagship industry moments like ALM, NewFronts, PlayFronts, and more.

Sample of Daily Responsibilities

• Develop and execute digital and content marketing strategy for event products

• Own and optimize email marketing strategy, including campaign planning, segmentation, personalization, and lifecycle automation

• Build, test, and optimize campaigns, including subject lines, creative, CTAs, and send strategies

• Test new digital channels and strategies to support marketing plans

• Project manage marketing deliverables with cross-functional teams and external partners

• Manage marketing budgets, track campaign results, and suggest improvements

• Prioritize audience development through segmentation, personas, and voice for digital targeting

• Evaluate funnel and channel performance and optimize conversion across email, landing pages, and registration flows

• Analyze, develop, and present attendance updates to leadership

Who This Role Is For

This is for someone who:

• Thinks in funnels, performance, and conversion
• Knows how to turn data into action
• Is fluent in email marketing, segmentation, and lifecycle strategy
• Loves testing—subject lines, creatives, timing, channels
• Can operate both strategically and in execution
• Is energized by owning outcomes, not just tasks

You're not just running campaigns, you're driving results.

What Makes You Stand Out

• Strong background in performance marketing and demand generation, with the ability to analyze, optimize, and scale campaigns
• Deep experience with email platforms + CRM integrations and marketing tools such as HubSpot, Salesforce, Google Analytics, and social media platforms
• Proven ability to analyze, optimize, and scale campaigns
• Comfortable working cross-functionally and managing multiple priorities, and translating data into clear, actionable insights
• Strong communicator who can translate data into insights
• Ability to create and adapt marketing assets using tools like Canva, with working knowledge of WordPress and/or HTML/CSS

Why You'll Love IAB

• We team up. Work with some of the most innovative people in the industry
• We are purposeful. Strategic, thoughtful, and intentional in how we operate
• Everybody sweeps. No task is too small—we get it done
• We lead the future. We shape what's next in digital advertising
• We encourage curiosity. Learn, test, and push boundaries
• We embrace all voices. Collaboration drives better outcomes
• We stay hungry. "Good enough" is never enough

The Opportunity

If you want to:

Own a high-impact performance channel

Drive real revenue through marketing

Work on industry-defining events

Be part of shaping the future of digital media

This is your seat.

About IAB

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. We work with 700+ leading companies across media, brands, and technology to set standards, drive innovation, and educate the industry.

We are a proud equal opportunity employer committed to building a diverse and inclusive workforce.