Field Marketing Manager

The Field Marketing Manager leads field marketing execution, working closely with the Marketing Lead and sales to turn strategy into on-the-ground engagement.

This role owns Istari Digital’s presence at trade shows, conferences, and regional events, including the booth conversations, executive touches, and follow-up that turn engagement into pipeline.

You will execute the field marketing calendar, from trade shows and conferences to localized activations and account-based outreach, while contributing meaningful input on where investment should be prioritized.

The Marketing Lead owns marketing strategy, budget, and messaging across the business. The Digital Marketing & Content Specialist owns content and digital campaign execution. The Field Marketing Manager owns field and in-person execution, ensuring Istari Digital shows up prepared, well-positioned, and ready to convert engagement into pipeline.

Together, these roles translate company strategy into consistent, coordinated go-to-market execution across every channel prospects encounter.

Core Responsibilities

• Provide input on quarterly field marketing plans and prioritization, drawing on direct knowledge of which accounts, events, and regions are showing the strongest engagement; execute the resulting programs from initial planning through completion

• Plan, run, and attend trade show and conference presence, including booth staffing, meeting scheduling with priority prospects and accounts, and lead capture setup so engagement translates into actionable follow-up

• Execute localized activations such as direct mail and gifting to target and ABM accounts, in-person event touches, and conference-adjacent placements designed to build visibility around the industry's highest-value gatherings

Event Operations

• Manage event logistics end-to-end, including timelines, deliverables, and on-site setup and teardown, ensuring every activation runs smoothly from initial planning through breakdown

• Order and manage event swag, signage, and collateral inventory, keeping materials on-brand and in stock ahead of key events

• Manage event budget tracking and vendor invoicing within approved spend, maintaining a clear record of where field investment is going

• Coordinate speaker and session logistics for conferences, including abstract submissions for speaking opportunities and scheduling coordination with internal subject matter experts and external event organizers

Field & Sales Coordination

• Adapt corporate campaigns and content for field relevance, ensuring company-level messaging lands with the specific audiences and personas engaged on the ground

• Log event leads into the CRM and coordinate with sales on timely follow-up

• Conduct post-event follow-up internally, including debriefs with sales to close the loop on lead quality, helping refine targeting and event selection going forward

Reporting

• Track and report on pipeline connected to field programs, sharing results with the Marketing Lead and sales team to maintain shared visibility into what field marketing is driving

• Share field intelligence and recommendations, including content gaps, competitive intelligence, and customer feedback gathered in the field, to help refine where future program investment should go