SVP, Director of Marketing and Sales Strategy

Basic Qualifications

Education/Training: Bachelor's degree in Marketing, Communications, Business Administration or a related field required. Master's degree (MBA or equivalent) preferred.

Skill(s):

• Deep understanding of community banking products, services, and customer segments.
• Proficiency with digital marketing platforms, CRM tools (e.g., Salesforce), content management systems, and marketing analytics.
• Excellent written and verbal communication skills; ability to present to executive leadership and the Board of Directors.
• Strong project management skills with the ability to prioritize multiple initiatives simultaneously.
• Knowledge of banking regulations relevant to marketing and advertising.
• Creative thinker with a data-driven mindset and strong attention to detail.

Experience : A minimum of 7-10 years of marketing experience, with at least 5 years in a management or leadership role. Community banking, financial services or related regulated-industry experience is highly preferred. Demonstrated success managing multi-channel marketing campaigns and measuring performance outcomes.

Core Competencies:

• Strategic Thinking - Translates organizational goals into actionable marketing plans.
• Leadership - Inspires and develops a collaborative, results-oriented team.
• Community Focus - Demonstrates genuine commitment to the communities the bank serves.
• Integrity - Upholds the highest ethical standards in all activities.
• Adaptability - Thrives in a dynamic environment and embraces innovation.
• Relationship Building - Cultivates strong relationships with internal and external stakeholders.

General Responsibilities

The Director of Marketing and Retail Sales Strategy is a senior leadership role responsible for developing and executing sales and marketing initiatives aligned with goals and growth strategies. This individual will lead all marketing functions - including digital, traditional, community outreach and internal communications while ensuring alignment with the bank's mission, values and regulatory requirements.

Essential Duties

Strategic Sales Leadership

• Drive sales growth across the retail branch network through strategic marketing collateral, targeted campaigns and social media engagement.
• Develop and execute sales and marketing initiatives aligned with organizational goals and growth strategies.
• Develop incentive compensation programs to various departments that are tied into sales goals and marketing initiatives.
• Establish measurable marketing goals and KPIs; report results to senior leadership and the Board as required.
• Analyze sales trends, campaign performance, and customer engagement metrics to optimize marketing effectiveness.
• Serve as a key member of the senior leadership team, contributing to overall business strategy.

Brand Management & Communications

• Partner with Retail leadership and business lines to increase customer acquisition, deepen relationships, and enhance brand awareness.
• Oversee all brand standards, messaging, and visual identity across every customer touchpoint.
• Direct the creation of marketing collateral, advertising campaigns, and promotional materials for retail, commercial, and mortgage lines of business.
• Oversee internal and external communications to ensure consistent messaging and brand standards across all channels.
• Lead internal communications initiatives to ensure staff alignment with marketing programs and brand voice.

Digital Marketing

• Direct the bank's digital presence including website, social media, email marketing, SEO/SEM, and online advertising.
• Leverage data analytics and CRM systems to drive targeted, personalized campaigns and measure ROI.
• Oversee online and mobile banking marketing strategies in partnership with retail and technology teams.

Community & Business Development

• Championing the bank's community involvement, sponsorships, and local event strategy.
• Partner with business development officers to support sales efforts with marketing tools and resources.
• Build relationships with civic organizations, chambers of commerce, and community partners.

Compliance & Regulatory Adherence

• Ensure all marketing and advertising activities comply with applicable banking regulations, including CRA, FDIC, CFPB guidelines, fair lending requirements, and Truth in Savings / Truth in Lending disclosures.

• Coordinate with Compliance and Legal teams to review all consumer-facing materials prior to publication.
• Abides by the current laws and organizational policies and procedures designed and implemented to promote an environment which is free of harassment and other forms of illegal discriminatory behavior in the workplace.

Team & Budget Management

• Recruit, lead, mentor, and develop a high-performing marketing team.
• Manage the marketing budget with accountability for spending, vendor relationships, and agency oversight.
• Evaluate and manage external vendors, agencies, and consultants.

Job Location

1700 Avenue of the States

Suite 301

Lakewood, NJ 08701

Occasional travel to branch locations, community events and industry conferences.