Director of Marketing

About Entelligence Entelligence is a technology-enabled services company that partners with leading SaaS organizations to deliver complex implementations, scale operations, and drive customer success. Through our white-label talent delivery platform, we provide highly skilled, on-demand experts that help our customers execute critical initiatives with speed, precision, and reliability. Revenue Operations Entelligence is a technology-enabled services company that partners with leading SaaS organizations to deliver complex implementations, scale operations, and drive customer success. Through our white-label talent delivery platform, we provide highly skilled, on-demand experts that help our customers execute critical initiatives with speed, precision, and reliability. We are a values-driven organization and a Great Place to Work® Certified company, focused on building high-performing teams, delivering exceptional customer outcomes, and continuously improving how we operate. How We Operate Grit: We persevere through complexity and follow through on what matters. We take ownership, solve problems, and stay committed to delivering results, even when things are challenging. Customer Obsession: We prioritize outcomes that earn trust and keep it. We anticipate needs, communicate clearly, and hold ourselves accountable to delivering meaningful impact for our customers. Courage: We take initiative and lead with purpose. We speak up, challenge assumptions, and make decisions that move the business forward. Speed: We move quickly and decisively while maintaining quality. We prioritize what matters, act with urgency, and execute with intention. Hungry: We are self-motivated and driven to improve. We seek feedback, take on more, and continuously look for ways to grow, learn, and add value. Position Summary The Director of Marketing reports to the Chief Revenue Officer and leads the strategy, execution, and scaling of Entelligence’s marketing function to drive qualified revenue pipeline, support talent acquisition, and elevate the brand across all channels. This hands-on leadership role owns demand generation, brand and content strategy, sales enablement, partner marketing, and marketing operations across our technology services portfolio, and positions Entelligence as a trusted technology services leader. Key Responsibilities Marketing Strategy & Leadership Plan, build, launch, and optimize multi-channel marketing campaigns across email, digital advertising, social media, content, webinars, and events Develop and execute the marketing strategy aligned with company growth objectives, service offerings, and target markets Translate Entelligence's brand, messaging, and positioning into campaigns, collateral, content, and applied marketing assets Lead, develop, and manage the marketing team, establishing priorities, performance expectations, and professional development plans Build annual marketing plans, budgets, and operational objectives that support business growth Monitor industry trends, competitive activity, and customer insights to identify new growth opportunities and refine marketing strategy Sales Enablement & Cross-Functional Leadership Develop and maintain a library of sales enablement materials, presentations, case studies, and messaging that support business development and customer engagement Translate positioning and value propositions into practical assets that can be used in conversations with ISVs and channel partners Develop and optimize the end-to-end lead journey by partnering with Sales to define lead qualification and MQL-to-SQL transition criteria, while designing targeted nurture and re-engagement programs that drive qualified pipeline growth Manage external agencies, contractors, and marketing vendors while ensuring quality, budget adherence, and measurable outcomes Contribute to strategic planning and organizational initiatives that improve market awareness, customer acquisition, and company growth Demand Generation & Pipeline Growth Build and manage demand generation programs (paid and unpaid) that create a qualified pipeline across strategic accounts and service offerings Develop and execute outbound marketing campaigns that increase brand awareness, customer engagement, and pipeline generation Partner with Revenue and Partnerships teams to develop account-based marketing strategies and go-to-market initiatives Manage campaign execution across digital, outbound, events, partner marketing, and integrated marketing channels Analyze campaign performance and make ongoing optimization decisions based on results Brand, Website & Content Strategy Own a consistent content production cadence focused on increasing awareness, improving search visibility, and supporting go-to-market priorities Produce SEO/AEO-focused blog content and other awareness assets on a recurring basis Develop thought leadership and market-facing content focused on ISV, channel, technology, and industry topics Strategize, develop and produce customer success stories, case studies, webinars, partner content, video content, and other proof points that support credibility and business development Marketing Operations & Analytics Own the marketing technology stack, including HubSpot campaigns, emails, website, landing pages, forms, dashboards, audience segmentation, automation, integrations, and data quality Develop and maintain marketing KPI dashboards, executive reporting, and performance metrics that measure pipeline contribution, campaign effectiveness, and return on investment Analyze marketing performance and operational processes to identify opportunities to improve automation, reporting, efficiency, and customer engagement, translating insights into actionable recommendations that increase ROI and pipeline contribution Audit and optimize the CRM contact database, establish audience segmentation frameworks, and build targeted nurture and re-engagement campaigns to drive pipeline growth Recruitment & Category Marketing Partner with Talent Acquisition to develop recruitment marketing campaigns that strengthen employer branding and support hiring initiatives Develop category marketing strategies that position Entelligence's practices, service offerings, and technical expertise within target markets Create messaging and campaigns that support solution launches, service differentiation, and market expansion Manage the company-wide monthly newsletter to promote a healthy, connected, and encouraging workplace culture, while contributing ideas and initiatives that support employee engagement and retention Partner Marketing Develop joint marketing initiatives with Broadcom and other strategic technology partners Support partner events, campaigns, co-marketing programs, and alliance initiatives that strengthen market visibility and customer engagement Align marketing activities with partner priorities and business development objectives Monitor relevant technology, ISV, channel, and industry trends to identify opportunities for differentiated positioning and content Required Qualifications Experience supporting partner-led or channel-driven go-to-market models 5yrs+ experience managing marketing operations for consulting services or information technology environments 2yrs+ additional experience leading or managing marketing functions in a B2B environment Experience driving demand generation and pipeline growth for consulting services or information technology audiences Experience working closely with sales or revenue teams in a growth-oriented organization Strong expertise with marketing tools, CRM systems, and campaign execution platforms Ability to manage multiple initiatives and priorities simultaneously Preferred Qualifications Familiarity with enterprise sales cycles and account-based marketing strategies Experience building or scaling marketing programs in a growing organization Experience working with data-driven marketing and performance measurement Required Skills Marketing Operations: Ability to manage marketing platforms, automation, CRM integration, reporting, and campaign operations that improve organizational efficiency Sales Enablement: Ability to develop content, messaging, and enablement materials that support revenue generation and customer engagement Digital & Outbound Marketing: Ability to execute integrated digital, outbound, website, and email marketing campaigns that generate qualified demand Recruitment & Employer Branding: Ability to develop recruitment marketing initiatives that strengthen employer brand awareness and attract top talent Category & Solution Marketing: Ability to position service offerings, technical practices, and strategic solutions within target markets through differentiated messaging Why Entelligence Entelligence offers the opportunity to work in a values-driven, technology-focused organization that partners with leading companies to deliver complex, high-impact solutions. As the company continues to grow, this role will play an important part in building the marketing function, establishing the processes and programs that support the business today, and helping shape the team and capabilities needed for the future. With a long-standing history, stable growth, and a strong commitment to professional development, Entelligence provides an environment where individuals can build meaningful careers while making a measurable impact. Equal Employment Opportunity Statement Entelligence is an Equal Opportunity Employer and is committed to providing equal employment opportunities to all employees and applicants for employment. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, genetic information, or any other status protected by applicable federal, state, or local law. Reasonable Accommodation Statement If you require a reasonable accommodation to complete the application process or participate in an interview, please contact Entelligence Human Resources View email address on click.appcast.io #J-18808-Ljbffr Entelligence