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Product Marketing Manager, OVIK Health

Milliken & Company

Product Marketing Manager, OVIK Health

The Product Marketing Manager, OVIK Health, reports to the Product Marketing Director and is responsible for developing and executing product marketing strategies that support growth across OVIK Health's clinical, retail, distributor, eCommerce, private label, and strategic account channels. Working closely with Product Marketing, Sales, Product Development, Regulatory, and Corporate Marketing, this role translates customer needs, market insights, and technical product capabilities into positioning, messaging, commercialization plans, sales tools, packaging content, and marketing programs that support business growth.

This role is ideal for a high-potential product marketer who combines strategic thinking, customer curiosity, and a builder mindset. The successful candidate will help shape how OVIK Health grows across its markets by developing customer insights, supporting commercialization efforts, and bringing marketing programs to life through collaboration and influence. Success in this role requires balancing long-term thinking with practical execution while partnering with internal specialists, shared-service teams, and cross-functional stakeholders to deliver impactful marketing programs. The ideal candidate is comfortable operating in an evolving business environment, building new capabilities where needed, and finding creative ways to maximize impact with available resources.

This position may be remote or based in a Milliken office location. If remote, travel is expected approximately 1520% of the time and may include customer visits, retailer or distributor meetings, trade shows, industry events, market research activities, and internal business meetings.

Job responsibilities include:

  • Market & Customer Understanding
  • Product Marketing & Commercialization
  • Marketing Activation & Execution
  • Commercial Partnership & Relationship Building
  • Marketing Effectiveness & Operational Discipline

Qualifications required include:

  • Bachelor's degree in Marketing, Business, or related field.
  • 46 years of B2B marketing experience, preferably in healthcare, medical device, life sciences, health technology, healthcare consumables, or other regulated industries.
  • Experience supporting product marketing, commercialization, product launches, go-to-market plans, or integrated marketing programs.
  • Experience supporting multi-channel go-to-market models including OEM, distributors, partners, retailers, eCommerce, private label customers, or strategic accounts.
  • Strong project management and campaign execution capabilities.
  • Strong written and verbal communication skills with the ability to translate technical information into clear customer value.
  • Ability to influence cross-functional teams and move work forward without direct authority.
  • Resourceful, hands-on builder mindset with the ability to prioritize, create structure where needed, and execute effectively with lean budgets.

Qualifications preferred include:

  • Experience working with healthcare products, medical devices, clinical solutions, wound care, healthcare consumables, retail health, sports medicine, animal health, or regulated markets.
  • Familiarity with partner marketing, distributor marketing, retail marketing, or channel enablement programs.
  • Experience working closely with Product Marketing, Sales, Product Development, Regulatory, Creative, or Digital Marketing teams.
  • Experience supporting packaging development, retail marketing, eCommerce, Amazon, or omnichannel marketing environments.
  • Experience conducting market research, customer insight work, voice-of-customer activities, or competitive analysis.

Milliken is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to actual or perceived race, color, creed, religion, sex or gender (including pregnancy, childbirth or related medical condition, including but not limited to lactation), sexual orientation, gender identity or gender expression (including transgender status), ancestry, national origin, citizenship, age physical or mental disability, genetic information, marital status, veteran or military status or any other characteristic protected by applicable law. To request a reasonable accommodation to complete a job application, pre-employment testing, a job interview, or to otherwise participate in the hiring process, please contact View email address on click.appcast.io.

Milliken & Company
Vacancy posted 3 days ago
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