Content Marketing Manager

Content Marketing Manager for Cisco Marketing Campaigns

As a Content Marketing Manager for Cisco Marketing Campaigns, you're a driving force behind bringing midmarket campaign content to life - writing, editing, reviewing, and delivering high-quality assets that connect with IT decision-makers and business buyers. You're a hands-on creator and collaborator who takes ownership of the work from brief to publishing and makes everyone around you better in the process.

What You'll Do

Short-form Content Execution

• Develop creative and compelling copy for integrated marketing campaigns - including paid media/advertising, email, social, and demand generation initiatives - that drive awareness and engagement.

Long-form Content Creation

• Own the production of long-form content tailored to midmarket audiences - including blog posts, webpages, case studies, and more. You write with clarity, adapt tone for different formats, and review others' work with a sharp eye for quality and consistency.

Brief Review & Intake

• Serve as the first line of review for incoming content project briefs, ensuring requests are clear, complete, and actionable before work begins.

Cross-Functional Collaboration

• Partner with product marketing, demand generation, sales, and design teams to gather input, stay aligned on priorities, and ensure content reflects the latest messaging and campaign direction.

Team Support & Feedback

• Review the work of supporting midmarket content managers and provide clear, constructive feedback that sharpens their output and keeps deliverables on track.

Minimum Qualifications

• Background in writing and editing for integrated marketing campaigns, with expertise in paid media/advertising and email writing
• A strong writing portfolio that demonstrates your ability to make complex technology clear, engaging, and audience-appropriate
• Preferably 5 years of experience in B2B content marketing, ideally within networking, enterprise technology, or a related technical domain

Preferred Qualifications

• Familiarity with midmarket or SMB audience dynamics and what resonates with their buyers
• Experience managing multiple content deliverables simultaneously in a fast-paced environment
• Background in using AI tools in your content workflows to accelerate and improve the content creation process
• A sharp editorial eye with experience reviewing and providing feedback on others' work
• Self-starter mindset with strong attention to detail and a commitment to delivering quality on deadline
• Experience working in project management software tools such as Workfront or Asana
• Bachelor's degree in Marketing, Communications, Journalism, or a related field