Field Marketing Specialist

Job Description

Job Description

Company Overview

Caliber Car Wash was founded in 2018 in Atlanta, GA. The goal of the founders was to build a “best in class” car wash company with a focus on improving the customer experience. Today, the company operates with 64 locations throughout the southeast US and Texas. The company has a projected growth to 100+ Stores in the next 3 years! Caliber is dedicated to the communities they serve through superior customer service. If you are a solutions-oriented, proactive, service industry leader, seeking an opportunity with a growing organization that cares about its people; we need to talk!

Our Purpose

Caliber exists to Improve People’s Lives  by providing career opportunities and professional growth to our team members and by providing exceptional service worth our customer’s loyalty. 

Role Summary

The Field Marketing Specialist is an on-site marketing generalist who keeps marketing running at store level and in the field: coordination, organic social, signage and in-store execution, and local store marketing. Reports to the VP, Marketing; executes on the ground while Creative, CRM, and paid own their lanes. Works in person at Atlanta-area stores and digitally supports and coordinates activations for all Caliber locations.

This role exists to make marketing easier for the field, not to add to its workload. Success means district and site managers trust marketing, call marketing when something happens, and see results at their stores. The ideal candidate has experience running grassroots and local store marketing for a multi-unit retail or service brand; is hands-on, detail-oriented, and operator-minded; and expects to spend real time in the field working with field operations teams.

Car wash may not be the first industry that comes to mind for a marketing career, and that is exactly the opportunity. Express car wash is a fast-growing, membership-driven business built on the same subscription model that powers streaming, software, and fitness brands. In this role, you’ll see firsthand

how recurring revenue works: acquiring members, converting single-wash customers, and reducing churn, all measured store by store. Few early-career roles combine hands-on local marketing with subscription business experience, and both skill sets carry into any industry you choose next.

Responsibilities

The essential functions of this role include, but are not limited to, the following:

• Drive local store marketing and grassroots activation that lifts store traffic.

Leverage a trade-area profile for each store (schools, employers, apartments, competitors, events) and turn it into activity: fundraisers with schools, teams, and nonprofits; affinity program activations; business, apartment, and other local partnerships; and community events. Work from a ready-to-use play menu designed around the situational needs of individual car wash locations. Diagnose before prescribing, prioritize stores by need rather than spreading effort evenly, and measure through predetermined KPIs and store-level lift.

• Own store-level marketing execution across signage, merchandising, and promotions.

Coordinate signage needs from a catalog; manage promo swaps, new-store and refresh rollouts, POS screen content, digital menus / reader boards, in-store merchandising, and store audits to ensure campaigns are live and accurate.

• Creatively produce organic social and community content as needed.
• Coordinate field marketing requests and cross-functional follow-through.

Serve as the marketing intake point for district and site managers. Turn field signals into action and close the loop on every request. Coordinate with Creative, CRM, paid media, Ops, IT, vendors, and webstore partners.

Skills & Qualifications

• Degree not required, but a bachelor’s degree in marketing, communications, public relations, business, or a related field is preferred. In its place, relevant experience, creativity, and curiosity carry equal weight. 
• 1–3 years of field, local, retail, or multi-unit marketing experience is a plus. 
• Experience in a multi-unit, high-growth environment preferred. Car wash, QSR, or retail operations experience is a bonus. 
• Creative and curious: brings fresh ideas and is eager to learn what works at each site and why. 
• Operator-minded: understands, or is eager to learn, what moves a site (cars per day, membership conversion, churn, weather, staffing) and how much a marketing ask means to a busy site team. 
• Field partnership: builds trust with district and site managers; translates needs into action and prioritizes well. 
• Generalist range & organization: owns many small tasks without dropping details; manages multiple priorities and deadlines in a fast-paced environment. 
• Eye for design: knows what looks right and on-brand, from signage and merchandising to social content and creative direction, and spots what’s offat a site and gets it fixed. 
• AI-assisted: uses AI tools where appropriate to move faster (project management, admin, first drafts, and creative brainstorming, but never the final product). 
• Effective communicator: collaborates across all levels of the organization; is proactive and comfortable sharing opinions in group settings. 
• Understands concept-to-impact: takes an idea from first concept through execution to measurable results, and can point to activations, events, or programs they’ve led in any educational, community, or business setting. 

Tools & Metrics

• Tools & systems : Microsoft Office Suite, Claude, Canva, organic social schedulers, Google Business Profile / Yext listings, and a project tracker. Car wash-specific systems include Rinsed (CRM), DRB and Sonny’s (POS), and digital menu boards; no prior experience is expected, and training is provided. 
• Success metrics : DM request turnaround, prioritization, and close-out rate; field satisfaction (quarterly DM pulse); signage and menu accuracy; promo rollout accuracy; number of fundraisers and local store activations run; and store-level lift directly attributable to local store activity. 
• Logistics : Based at the Site Support Center (Atlanta GA 30339) with time split 50/50 between the office and the field. Regular travel to Atlanta-area Caliber locations for marketing audits, activations, and events, including some weekends, depending on the market and field activation schedule. Activations at all other locations are supported and coordinated digitally. 

Physical Requirements & Working Conditions

The physical demands outlined below are representative of those required to perform the essential functions of this role. Reasonable accommodation may be provided to enable individuals with disabilities to perform these functions.

• Ability to lift, carry, push, or pull objects weighing up to 30 pounds
• Ability to communicate effectively to exchange information with others
• Ability to perform repetitive motions involving hands, wrists, and fingers
• Ability to visually assess accuracy, quality, and completeness of work
• Ability to work outdoors at wash sites in heat, cold and wet conditions
• Valid driver's license, reliable transportation and ability to travel within the Atlanta market

Benefits

• Health Insurance 
• Vision Insurance 
• Dental Insurance 
• 401K with Company Match
• Vacation Paid Time Off 
• Flex Fridays
• On-Demand Pay

• Paid Sick Leave 
• Company-Paid & Floating Holidays
• Employee Assistance Program 
• Company-paid & Voluntary Life Insurance 
• Pet Insurance
• Short-Term Disability Insurance
• Discounted tickets and more! 

The perfect candidate will meet Caliber standards and exemplifies the Caliber Core Values: Consistent, Accountable, a Leader, has Integrity, strives to Be the Best, Efficient, and Respectful. 

Caliber Car Wash provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, disability or genetics. In addition to federa