Product Marketing Strategy - Wealth Management - Vice President

Job Description

Join the Product Marketing team which is a strategic function within the J.P. Morgan Wealth Management marketing organization, based in New York, that focuses on bringing advice-led and self-directed wealth management products to market and ensuring their success. It involves understanding the target market, defining the product value propositions, and developing strategies to promote and sell the products effectively across all stages of the marketing funnel and marketing channels. 

As a Vice President in a Product Marketing role, you will focus on enabling and integrating the J.P. Morgan Wealth Management brand and value propositions within our consumer bank ecosystem, including its physical channels (e.g., Chase branches, J.P. Morgan Financial Centers) and its products (e.g., Private Client).  The objective of the role is to create greater awareness of J.P. Morgan Wealth Management with Chase clients and to further penetrate our targeted consumer bank client segments with wealth management.   

In this role you’ll be a marketing champion for wealth management, working closely with product and channel marketers across consumer and wealth marketing organizations. You will build wealth management positioning, messaging and campaign strategies to tell our story in merchandising throughout our physical consumer locations and within integrated product marketing opportunities.  You will contribute to large workstreams, working closely with stakeholders across consumer marketing, branch marketing, real estate, content, finance, and analytics, among many others. 

Job responsibilities: 

• Architect how our wealth management value prop(s) show up within our consumer marketing ecosystem to accelerate wealth management penetration and growth
• Own wealth management merchandising, signage and client experience strategy in Chase branches and J.P. Morgan Financial Centers, in partnership with Consumer marketing
• Drive tighter integration with consumer marketing to build a more cohesive client experience for our more affluent clients that bank and invest with us 
• Oversee implementation and execution of these marketing strategies in partnership with key marketing and field engagement teams
• Contribute to the research roadmap by conducting competitive intelligence, administering advisor surveys, and facilitating rapid research testing 
• Ensure wealth management field is engaged, aware of and enabled with necessary marketing strategy information and tools in partnership with field engagement teams

Required qualifications, capabilities, and skills:

• Minimum7+ years of marketing strategy experience
• Excellent relationship management skills, with the ability to influence and collaborate across cross-functional teams in a matrix management organization.
• Proven ability to develop and launch new concepts to drive customer engagement in innovative ways, while demonstrating a customer-centric mindset. 
• Excellent verbal / written communication skills and use of PowerPoint and Excel

Preferred qualifications, capabilities, and skills:

• Bachelor's degree in marketing or business, with expertise in product marketing preferred
• Ability to analyze opportunities/problems and recommend solutions
• Results-focused and highly organized with attention to detail and a bias towards action

About Us

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. 

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.  We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. 

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our  FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

We are here to help you manage your money with checking, savings and credit cards, combining the latest banking technology with comprehensive solutions to meet the financial needs of nearly half of U.S. households.