Admissions and Marketing Director

Job Description

Job Description

Are you a driven long-term care marketing professional who enjoys building relationships, growing census, and getting out into the community? CareCore at Lakeridge is looking for an experienced Admissions & Marketing Director to lead our census development efforts.

This is not a desk-only position. We're looking for someone who enjoys being both on-site at the facility and out in the field , meeting with referral partners, strengthening community relationships, and creating new opportunities for growth. If you're motivated by results and have an established understanding of the long-term care referral process, we'd love to talk with you.

Responsibilities

• Drive census growth through strategic marketing and referral development

• Manage the admissions process from referral through admission

• Build and maintain strong relationships with hospitals, case managers, physicians, assisted living communities, and other referral sources

• Represent the facility at networking events, community meetings, and healthcare partner visits

• Conduct both on-site and field marketing activities to expand referral networks

• Verify insurance, obtain pre-certifications, and coordinate timely admissions

• Collaborate with the clinical and leadership teams to ensure smooth resident transitions

• Maintain accurate referral tracking and admissions reporting

Qualifications

• Previous Admissions, Marketing, or Business Development experience in a long-term care/skilled nursing setting is required

• Established community relationships and referral network preferred

• Strong understanding of Medicare, Medicaid, and Managed Care

• Experience with PointClickCare (PCC) or similar EMR systems preferred

• Excellent communication, networking, and relationship-building skills

• Self-motivated with the ability to manage multiple priorities in a fast-paced environment

• Comfortable spending time both in the facility and in the community developing new business

Benefits

• Competitive compensation and commission structure

• Health, Dental & Vision Insurance

• Paid Time Off

• Paid Holidays

• 401(k) with Company Match

• Supportive leadership team

• Opportunity to make a direct impact on the growth and success of the facility

If you're an experienced long-term care marketing professional looking for a role where you can build relationships, grow census, and make a meaningful impact, we'd love to hear from you.