Director of SEO/GEO

Location / Time Zone: Eastern Time (US)

Make sure to apply with all the requested information, as laid out in the job overview below.

Experience: 8–15 years

About Pepper

Pepper is building a new category of content and SEO growth platform—where strategy, content, technology, automation, and AI come together to drive measurable business outcomes for our customers.

Over the last five years, Pepper has built:

• A network of 150,000+ content creators , working with the top 5% talent
• A customer base of 2,500+ global brands , including large enterprises and fast-scaling B2B companies
• A SaaS-enabled content marketing platform that powers content creation, workflow orchestration, and distribution at scale

Now, we're building an Agentic AI SEO Platform —one that automates execution on foundational SEO tasks, so we can drive scalable organic growth for our customers. This role sits at the heart of that evolution.

The Opportunity

We are looking for a Director of SEO/GEO to drive organic growth outcomes for Pepper's customers while helping shape how our AI platform scales SEO execution across our client portfolio.

This is not a leadership role. This is an Individual Contributor role.

We're not looking for someone who wants to:

• Manage large teams
• Sit in strategy meetings all day
• "Guide" others while their own SEO skills rust

We're looking for someone who:

• Still gets their hands dirty with data, every single day
• Has personally grown websites—not "overseen growth," but done it
• Sees AI automation as a multiplier for scaling client outcomes
• Wants to figure out what works across multiple customer websites when execution is handled by machines

You'll work directly on SEO systems for our customers, partner with product and AI teams, and shape how we operationalize SEO through technology—without managing a team.

What You'll Do at Pepper

1. Own Organic Growth for Pepper Customers (Hands-On)

• Drive end-to-end SEO outcomes for customer websites—traffic, rankings, revenue impact
• Work across multiple customer accounts, identifying patterns and opportunities at scale
• Execute and iterate, not just strategize and delegate
• Be accountable for measurable client results you personally influence

1. Go Deep on Data & Analytics (Across Customer Portfolio)
2. Live in Google Search Console, GA4, Ahrefs, Screaming Frog—across multiple client properties
3. Analyze performance patterns across customer websites to identify scalable growth levers
4. Turn raw data into actionable insights that drive client outcomes—not slide decks

1. Shape the Agentic AI SEO Platform for Customer Scale
2. Partner with Pepper's product, automation, and AI teams to define what gets automated and how across our customer base
3. Identify which SEO workflows can scale through AI for multiple clients—and which require human judgment
4. Test, break, and refine AI-assisted SEO execution on real customer websites
5. Help build the system that makes SEO predictable and scalable for Pepper's entire customer portfolio

1. Execute Technical & Content-Led SEO for Customers
2. Own technical SEO for client websites: crawling, indexation, site architecture, Core Web Vitals, migrations
3. Drive content strategy through an SEO lens for customers: keyword research, topical authority, content gap analysis
4. Implement programmatic and long-tail SEO strategies for client growth
5. Push customer results beyond traffic metrics into commercial and revenue impact

1. Experiment Relentlessly (With Customer Outcomes in Mind)
2. A/B test titles, schema, content formats, internal linking structures across client sites
3. Document what works. Kill what doesn't. Scale what succeeds across the customer base.
4. Build playbooks that drive repeatable results for Pepper's customers

What We're Looking For

Must-Haves

• 8–15 years of SEO experience , with demonstrable, measurable impact on organic growth
• Significant in-house or client-side experience —agency-only backgrounds are a harder fit; we need someone who's owned outcomes, not just delivered reports
• Proven track record of personally growing websites —bring the receipts

Deep expertise in:

• Technical SEO (indexation, rendering, site speed, structured data, log file analysis)
• Content-led SEO (topical clusters, SERP analysis, content optimization)
• SEO analytics and measurement tied to business outcomes
• Expert-level proficiency with:
• GA4, Google Search Console, Ahrefs, SEMrush
• Screaming Frog, Clearscope (or similar)
• Comfortable with large datasets; SQL is a plus

What Will Set You Apart

• Experience working with or building SEO platforms, automation, or AI-assisted workflows
• Comfort operating in ambiguity and zero-to-one environments
• Experience scaling SEO strategies across multiple client websites or brands
• Strong POV on where SEO is heading—and what execution looks like when AI handles the basics
• Bias toward action: "Let's test it" > "Let's discuss it"
• IC by choice, not by circumstance —you want to stay hands-on because that's where you do your best work

Who This Role Is NOT For

• Someone who wants to "move into leadership" and manage a team
• Someone whose best SEO work is behind them
• Someone who's great at SEO theory but hasn't personally executed in years
• Someone who thinks being an IC at 8–12 years is a step backward

We value:

• Ownership over hierarchy
• Outcomes over activity
• Clear thinking over SEO jargon
• Experimentation over playbook execution

To Apply

Skip the generic cover letter. Tell us:

1. One website you personally grew organically —what was the before, what was the after, and what did you do?
2. One SEO experiment you ran that taught you something unexpected.
3. Why IC? What makes you want to stay hands-on at this stage of your career? xhyhwjd

If you're excited about driving organic growth for enterprise customers—powered by AI, automation, and deep analytical rigor—and you want to be the one doing the work, not managing people who do it, this is your seat at the table.