Events Manager

Job Description

M&N Event Manager

Who We Are


Mitchell & Ness represents authentic, high-quality vintage sports apparel across the NBA, NFL, MLB, and beyond. We celebrate iconic athletes, legendary moments, and the fans who live at the intersection of sport, fashion, and culture. We are united by a relentless passion for our fans and a commitment to innovation, guided by our BOLD Leadership principles: Build Championship Teams, Obsessed with Fans, Limitless Entrepreneurial Spirit, and Determined and Relentless Mindset.


The Opportunity


The Event Manager is responsible for independently planning, managing, and executing community-driven events, brand activations, and cultural experiences that bring the Mitchell & Ness brand to life. This role serves as the primary owner of assigned events and programs, ensuring flawless execution while building meaningful connections within the communities that shape our brand.


Working cross-functionally with Creative, Marketing, Retail, PR, and Brand teams, the Event Manager translates strategic objectives into impactful experiences that drive brand awareness, community engagement, and consumer connection. This role does not have direct reports but is expected to lead projects, influence stakeholders, and coordinate external partners and vendors.


How You Will Make an Impact

• Lead the planning and execution of local and regional events, activations, and community engagement initiatives from concept through post-event evaluation.

• Serve as the primary project manager for assigned events, owning timelines, logistics, budgets, vendor coordination, and operational execution.

• Build and maintain relationships with local community leaders, cultural influencers, creatives, partners, and organizations aligned with the Mitchell & Ness brand.

• Partner with Creative, Retail, Marketing, PR, and Social teams to ensure events authentically represent the M&N brand and business objectives.

• Identify opportunities to elevate brand awareness through local partnerships, cultural moments, and community engagement.

• Manage event production elements including venues, staffing, permits, equipment, transportation, catering, and guest experience.

• Coordinate external vendors, agencies, and contractors to ensure timely delivery and execution of event requirements.

• Support content creation efforts by collaborating on event-related photography, videography, and storytelling opportunities.

• Monitor event budgets and expenses, ensuring programs are delivered efficiently and within approved financial parameters.

• Lead on-site event execution, troubleshoot issues in real time, and maintain a high standard of professionalism and brand representation.

• Measure event performance and provide recommendations to improve future activations and experiences.

• Work a flexible schedule, including evenings, weekends, travel, and extended hours as needed to support events and campaigns.

What You Bring to the Team

• 2-4 years of experience managing events, brand activations, experiential marketing programs, community engagement initiatives, or related experiences.

• Demonstrated success independently leading events from planning through execution.

• Strong project management skills with the ability to manage multiple priorities, stakeholders, budgets, and timelines simultaneously.

• Experience coordinating vendors, venues, agencies, and external partners.

• Strong communication, relationship-building, and organizational skills.

• Ability to influence cross-functional teams and drive alignment without formal authority.

• Professional presence and sound judgment when representing the Mitchell & Ness brand in public-facing environments.

• Ability to adapt quickly, solve problems, and make decisions in fast-paced event settings.

• Passion for sports culture, heritage brands, community engagement, and experiential marketing.

• Willingness to travel as business needs require.

What's in It for You

• Opportunity to own impactful events and activations for an iconic sports heritage brand.

• Exposure to community engagement, experiential marketing, creative production, and brand storytelling.

• Ability to build meaningful relationships across sports, culture, retail, and creative industries.

• Opportunity to expand event leadership capabilities and progress toward senior-level event management responsibilities.

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About the Team

Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally - as well as its flagship site,

Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world-including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Manchester United, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA).

At Fanatics Commerce, we infuse our BOLD Leadership Principles in everything we do:
• Build Championship Teams
• Obsessed with Fans
• Limitless Entrepreneurial Spirit
• Determined and Relentless Mindset