Paid Ads Specialist

Role Description

We’re hiring a Paid Ads Specialist to plan, execute, and optimize high-performing digital advertising campaigns across Google, Meta (Facebook/Instagram), LinkedIn, and other platforms. This is a hands-on role where you’ll manage the full funnel — from campaign strategy and targeting to optimization and reporting — with a clear focus on ROI, lead generation, and scalable growth. If you’re analytical, data-driven, and experienced in improving CPA, ROAS, and conversion rates, this role is for you.

Responsibilities

• Strategy & Planning
  • Develop and execute paid advertising strategies aligned with business goals
  • Manage and scale campaigns across Google Ads, Meta, LinkedIn, and other channels
  • Conduct audience research, keyword analysis, and targeting strategy
  • Forecast budgets and expected performance with marketing leadership
• Campaign Management & Optimization
  • Create, test, and optimize ad creatives, copy, and landing pages
  • Monitor campaigns daily and optimize for CTR, CPC, CPA, and ROAS
  • Run structured A/B tests to improve performance
  • Use automation features such as Performance Max and Dynamic Search Ads
  • Continuously improve conversion rates and campaign efficiency
• Collaboration & Coordination
  • Work with content, design, and analytics teams to ensure campaign alignment
  • Align paid media efforts with overall marketing and brand strategy
  • Stay updated on platform features and coordinate with platform representatives
• Analytics & Reporting
  • Track and analyze campaign performance across platforms
  • Prepare weekly and monthly performance reports
  • Identify trends and provide actionable insights and recommendations
  • Refine targeting, creative, and budget allocation based on data

Qualifications

• Proven experience managing paid ad campaigns (Google Ads and Meta required)
• Strong understanding of PPC metrics, attribution models, and conversion tracking
• Hands-on experience with:
  • Google Analytics
  • Google Tag Manager
• Strong analytical skills with the ability to make data-driven decisions
• Excellent communication, organization, and project management skills
• Comfortable working remote during U.S. business hours

Nice to Have

• Experience with additional platforms (YouTube, LinkedIn Ads, TikTok Ads)
• Familiarity with automation tools, scripts, and dynamic campaigns
• Experience with landing page optimization and funnel strategy
• Experience managing ad budgets of varying sizes
• Knowledge of remarketing and multi-touch attribution

Tools & Tech

• Google Ads
• Meta Ads (Facebook/Instagram)
• LinkedIn Ads
• Google Analytics
• Google Tag Manager
• Paid media and reporting tools

Benefits

• Own and scale paid acquisition campaigns across multiple platforms
• Direct impact on revenue, leads, and ROI growth
• Work in a data-driven, performance-focused environment
• Opportunity to test, experiment, and optimize at scale
• Fully remote role with strong ownership and autonomy

What Success Looks Like

• Improved ROAS, CPA, and campaign efficiency
• Consistent growth in leads and conversions
• Effective use of ad budgets
• Strong reporting and actionable insights
• Continuous optimization and performance improvements

Apply Now

If you’re a Paid Ads Specialist who can execute, optimize, and scale high-performing campaigns, we’d love to hear from you. Apply now and drive measurable growth through paid marketing.