Social Media Manager

The Role

We're looking for a Social Media Manager to build and scale Dutch's social presence into a high-impact growth and brand channel.

This role is ideal for someone who understands how to create content that captures attention, drives engagement, shares, views, and converts balancing storytelling with performance. You'll work closely with Growth, Brand, PR, and Content to develop a social media plan and content calendar that drives awareness, builds trust, and contributes to member growth and CAC efficiency.

Please note this is a fully remote role, but you must reside in Canada OR any of the following states: Tennessee, California, Illinois, Florida, Iowa, North Carolina, New Jersey, New York, Texas, Oregon, Colorado, Washington.

What You'll Do:

• Own and execute Dutch's social strategy across Facebook, TikTok, Instagram, YouTube Shorts, and emerging platforms
• Create and publish high-performing content (short-form video, static, reactive, and trend-based)
• Partner with Creative and Content teams to develop scroll-stopping, on-brand assets
• Manage content calendar aligned to campaigns, launches, and cultural moments
• Drive engagement through community management (comments, DMs, conversations)
• Identify trends, memes, and cultural moments to create timely, relevant content
• Collaborate with Growth to test paid amplification, whitelisting, and creator content
• Work with PR and Partnerships on influencer and celebrity integrations
• Analyze performance, create reports, and optimize based on engagement, reach, shares, SOV, and conversion signals
• Support lifecycle and cross-channel content (email, SMS, landing pages) as needed

What We're Looking For:

• 3–6 years of experience managing and growing social media for a brand
• Proven ability to create content that drives engagement, growth, and subscriptions
• Deep understanding of TikTok, Instagram Reels, and short-form video trends
• Strong creative instincts with an eye for what performs vs. what looks good
• Experience working cross-functionally with Growth, Creative, Product, and PR teams
• Data-driven mindset comfortable using insights to iterate quickly
• Ability to move fast, test, learn, and adapt in a high-growth environment
• Willingness to take chances, disrupt and try new things
• Strong project management and analytic skills
• Strong writing and communication skills with attention to tone and brand voice

Nice To Haves

• Experience in consumer, health, pet, or subscription businesses
• Experience with influencer/creator partnerships and whitelisting
• Familiarity with performance marketing and paid social
• Experience launching or scaling a brand's social presence

Why This Role Is Awesome:

• You'll build and scale Dutch Vet's social presence
• Your work will directly impact brand awareness, engagement, and acquisition
• You'll operate at the intersection of brand, performance, and culture
• You'll help define how pet care shows up in modern media
• The chance to make a meaningful impact on pets (and their people)
• You'll make trusted veterinary care more accessible to millions of pet parents

Why Work For Dutch?

• Competitive compensation offering $80,000 plus equity package
• Health, dental, and vision insurance
• Flexible PTO
• Remote role with quarterly visits to SF HQ and other meetings as necessary
• 401k plan
• Robust holiday schedule
• Growth opportunities!

Dutch's Guiding Principles:

Pets First – Business and medical decisions are always guided by the pet's best interest. Agile Like a Cat – We move quickly with thoughtfulness and precision. Creativity is our Catnip – We push boundaries and make complex topics easier to understand. Be the Human Your Dog Thinks You Are – Lead with kindness, clarity, and care.