Senior Marketing Specialist

About You and This Role Dow has an exciting opportunity for a Senior Marketing Specialist in the Architectural Coatings Segment in Dow Coating Materials. This role can be located in Collegeville (PA) or Midland (MI). Within the Architectural Coatings business, you will own the Promotion and Channel strategies for the US/CAN region, with a continued focus on driving digital growth. Operating on a 0–2 year horizon, you will be responsible for converting segment strategy into clear execution plans and delivering results through disciplined implementation. Success will require strong cross‑functional collaboration with Commercial, Product, Technical, Communications, and other key partners. Responsibilities Promotion Lead development and execution of integrated promotion strategies in close collaboration with Marketing, TS&D, and Communications. Deliver compelling, differentiated value propositions and messaging aligned to customer “jobs to be done” across the Architectural Coatings market. Drive effective deployment across digital and traditional channels to maximize reach, engagement, and demand generation. Channel (Place) Strategy Support and help shape the channel strategy, with a focus on optimizing distributor partnerships. Ensure strong communication, enablement, and support tools are in place to drive channel effectiveness and growth. Strategy Implementation Partner closely with Strategic and Field Marketing Managers to translate segment strategy into actionable plans. Execute key initiatives and establish feedback loops from customers and the market to continuously refine strategy. Market Implementation Team (MIT) Leadership Serve as a core member of the NAA Architectural Coatings Market Management Team (MMT). Co‑lead the Segment Market Implementation Team (MIT), delivering detailed, execution‑ready implementation plans aligned to segment priorities. Lead & Opportunity Management (L&OM) Drive lead generation across digital and traditional channels to build a robust, high‑quality pipeline. Support opportunity pipeline management to ensure conversion and sustained growth for the segment. Pricing Contribute to value‑based pricing strategies for existing and new products to optimize profitability and enable growth. Build strong understanding of competitive dynamics, market pricing, and formulation value to support margin expansion and volume growth. Product Prioritization Partner with TS&D to prioritize and advance key portfolio projects, with emphasis on broad market opportunities. Support planning, execution, and development of commercial‑ready outputs and materials. External Market Engagement Build and expand relationships across the Architectural Coatings value chain to strengthen market insight and identify new opportunities. Establish credibility as a go‑to resource for Architectural Coatings market intelligence and trends within the organization. Qualifications A minimum of a bachelor’s degree or relevant military degree equivalence at or above a U.S. E5 or Canadian Petty Officer 2nd Class or Sergeant ranking. A minimum of 3 years of relevant working experience. Willingness to travel domestically up to 40%. A minimum requirement for this U.S. based position is the ability to work legally in the United States. No visa sponsorship/support is available for this position, including for any type of U.S. permanent residency (green card) process. Your Skills Communication: Superior written and oral communication skills, and ability to communicate effectively with people whose first language is not English. Fluency in other languages is a plus. Financial Acumen: Basic understanding of financial information. Prioritization: Self‑starter, organized, highly motivated, and able to successfully prioritize. Interpersonal Effectiveness: Interpersonal skills in multidisciplinary teams to be able to form good working relationships with internal and external contacts. Able to build and maintain relationships at all levels of the organization. Additional Notes Relocation assistance is not available for this position. Benefits – What Dow offers you We invest in you. Dow invests in total rewards programs to help you manage all aspects of you: your pay, your health, your life, your future, and your career. You bring your background, talent, and perspective to work every day. Dow rewards that commitment by investing in your total wellbeing. Here are just a few highlights of what you would be offered as a Dow employee: Equitable and market‑competitive base pay and bonus opportunity across our global markets, along with locally relevant incentives. Benefits and programs to support your physical, mental, financial, and social well‑being, to help you get the care you need…when you need it. Competitive retirement program that may include company‑provided benefits, savings opportunities, financial planning, and educational resources to help you achieve your long‑term financial‑goals. Employee stock purchase programs (availability varies depending on location). Student Debt Retirement Savings Match Program (U.S. only). Dow will take the value of monthly student debt payments and apply them as if they are contributions to the Employees’ Savings Plan (401(k)), helping employees reach the Company match. Robust medical and life insurance packages that offer a variety of coverage options to meet your individual needs. Travel insurance is also available in certain countries/locations. Opportunities to learn and grow through training and mentoring, work experiences, community involvement and team building. Workplace culture empowering role‑based flexibility to maximize personal productivity and balance personal needs. Competitive yearly vacation allowance. Paid time off for new parents (birthing and non‑birthing, including adoptive and foster parents). Paid time off to care for family members who are sick or injured. Paid time off to support volunteering and Employee Resource Group’s (ERG) participation. Wellbeing Portal for all Dow employees, our one‑stop shop to promote wellbeing, empowering employees to take ownership of their entire wellbeing journey. On‑site fitness facilities to help stay healthy and active (availability varies depending on location). Employee discounts for online shopping, cinema tickets, gym memberships and more. Additionally, some of our locations might offer: Transportation allowance (availability varies depending on location) Meal subsidiaries/vouchers (availability varies depending on location) Carbon‑neutral transportation incentives e.g. bike to work (availability varies depending on location) Join our team, we can make a difference together. Dow is an Equal Employment Opportunity employer and is committed to providing opportunities without regard for race, color, religion, sex, including pregnancy, sexual orientation, or gender identity, national origin, age, disability and genetic information, including family medical history. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may call us at 1‑833‑My Dow HR View phone number on click.appcast.io) and select option 8. #J-18808-Ljbffr