BUSINESS LEAD DEVELOPMENT SPECIALIST (EAS-17)

Serves as a lead generation specialist for the planning, development and implementation of customized sales lead and retention programs designed for the home office, start-ups, small and medium-sized business customers. Partners with all Postal employees using various engagement program to generate leads and customer loyalty of US Postal Service products and services. Collaborates with Labor Management Unions to increase participation in Employee Engagement Lead Generation Programs.

DUTIES AND RESPONSIBILITIES:

1. Facilitates the process for lead generation initiatives for small and medium-sized business customers, and tracks district short- and long-range strategies to meet small business revenue goals. Partners with management and union associations to improve processes and provide guidance on Employee Engagement Lead Generation Programs.
2. Presents insight, awareness, and analysis of data reports for growth trends, Informed Delivery, and lead opportunities within the district's home office, start-ups, small and medium-sized business community to US Postal Service management to increase participation.
3. Coordinates the business leads and retention opportunities between the US Postal Service and home office, start-ups, small and medium-sized businesses detailing Postal products and service offerings.
4. Serves as the Customer Experience liaison for employee orientation and development programs, Management Associations, and Postal Customer Council Meetings to train employees and industry members on lead generation programs and processes. Liaison between local post office, transportation, and potential customers to ensure a successful onboarding process of new leads, sales, and retention opportunities.
5. Develops and conducts workshops and training programs for home office, start-ups, small and medium-sized businesses focused on direct mail and Informed Delivery.
6. Provides guidance and communication to postmasters, station managers and other district employees in their implementation of revenue generation initiatives and lead and retention programs.
7. Serves as District lead to promote awareness of small business and residential delivery tools, technologies, and services (i.e. Informed Delivery, Every Door Direct Mail (EDDM), Business Customer Gateway (BCG), usps.com), and to enhance the customer experience.
8. Provides product and technical knowledge to field managers and other postal employees who meet with home office, start-ups, small and medium-sized business customers.

REQUIREMENTS:

Ability to implement employee lead generation programs (i.e. Employee Engagement Program) in order to achieve quality lead and revenue targets. Ability to analyze market data, growth trends, and evolving needs to identify new home office, start-up, small and medium-sized business lead opportunities. Ability to plan, coordinate, and participate in customer service programs and employee engagements activities designed to increase customer awareness and understanding of Postal products and services. Ability to develop and conduct home office, start-up, small and medium- sized business workshops and lead generation training programs focused on shipping services, direct mail and Informed Delivery for district field employees. Ability to collaborate with internal stakeholders to improve processes, resolve issues and implement revenue retention initiatives and lead generation programs. Ability to communicate orally and in writing sufficient to respond to inquiries from the general public and employees, provide technical guidance, serve as a liaison to various organizational levels including leadership. #J-18808-Ljbffr United States Postal Service