Senior Marketing Strategist

Position Title: Senior Marketing Strategist

An established, full-service advertising and marketing agency in Irvine, CA, is seeking a Senior Marketing Strategist to lead brand development, integrated marketing strategies, and go-to-market initiatives for a diverse portfolio of B2B and B2C clients. This role will drive strategic planning, analyze market trends and consumer insights, develop compelling creative briefs, and present data-driven recommendations that solve complex business challenges. Working closely with creative, media, and account teams, this individual will shape high-impact campaigns, strengthen client relationships, and support new business opportunities.

The ideal candidate has 10+ years of marketing or advertising strategy experience, a strong background in client-facing leadership, and a proven ability to translate research and analytics into actionable business strategies. This is an excellent opportunity for a confident, independent strategist who thrives in a collaborative agency environment and wants to take ownership of meaningful work with recognizable brands.

Salary Range : $135,000 - $150,000 / annually, DOE

Responsibilities

• Develop and execute comprehensive brand, product marketing, and go-to-market strategies for B2B and B2C clients across multiple industries
• Lead strategic planning initiatives, ensuring marketing campaigns align with client business objectives, audience insights, and measurable KPIs
• Conduct market research, competitive analyses, customer behavior studies, and brand evaluations to identify opportunities for growth
• Create compelling strategic and creative briefs that translate complex business challenges into clear, actionable marketing solutions
• Present research findings, strategic recommendations, and campaign concepts to clients and key stakeholders with confidence and clarity
• Collaborate with creative, media, production, and account teams to develop integrated campaigns across digital, social, direct mail, and traditional channels
• Establish performance measurement frameworks, analyze campaign results, and recommend strategic optimizations based on data
• Support new business development through strategic pitches, client presentations, and innovative marketing recommendations
• Build trusted client relationships, proactively identify emerging opportunities, and provide strategic guidance beyond traditional advertising
• Provide strategic leadership and mentorship while managing multiple client initiatives, deadlines, and evolving priorities

Requirements

• 10+ years of experience in marketing strategy, advertising strategy, or a closely related field, preferably within an agency environment
• 5+ years of leadership experience with demonstrated success driving strategic initiatives and influencing business decisions
• Proven experience developing and executing integrated marketing strategies across multiple industries and client accounts
• Strong presentation and client-facing communication skills, with the ability to confidently deliver strategic recommendations and support business pitches
• Expertise in market research, competitive analysis, audience segmentation, brand positioning, and performance measurement
• Experience with Google Analytics, marketing analytics platforms, KPI development, and data-driven reporting
• Excellent writing and copywriting skills, with the ability to develop persuasive strategic briefs and thought-leadership content
• Strong understanding of digital marketing, social media, UX principles, emerging marketing technologies, and multichannel campaigns
• Highly organized, proactive, and independent, with the ability to manage competing priorities and take full ownership of projects
• Experience in healthcare, higher education, or other regulated industries preferred
• Experience working with established or nationally recognized brands preferred
• Ability to work onsite in Irvine, CA, Monday through Friday, with approximately 10-20% domestic travel

Benefits

• Medical, dental, and vision insurance
• 401(k) retirement plan
• Potential employer retirement and profit-sharing contributions of up to 5% of annual base salary, subject to plan guidelines and company performance
• Potential annual cash bonus of up to 3% of base salary, subject to company performance and applicable guidelines
• Annual performance reviews and opportunities for salary growth
• Collaborative, creative, and team-oriented work environment
• Opportunity to lead high-impact strategies for established brands and work directly with clients
• Meaningful autonomy, strategic ownership, and opportunities for professional development

If you're an accomplished marketing strategist who knows how to turn business challenges into powerful strategies and measurable results, apply today and take the lead in shaping the next generation of impactful marketing campaigns!


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