Digital Marketing Manager

Digital Marketing Manager

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture. At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

An oceanfront resort on Mexico's pacific, set within a private reserve. Escape to a secluded nature reserve in Mexico's Tamarindo, the pristine coastline where verdant jungle meets the Pacific Ocean. With our unique location on a private peninsula, Four Seasons Resort Tamarindo, México, invites you to leave the world behind and explore this undiscovered region of Mexico – far from everything, yet remotely close. This particular topography, and the wildlife that calls it home, make the area a treasure to be protected. We provide a natural refuge for those who seek an authentic connection to Mexico, its biodiversity and culture. The best of Mexico has yet to be discovered.

About the Role

The Digital Marketing Manager leads the digital marketing strategy for Four Seasons Resort Tamarindo, driving brand awareness, guest engagement, and revenue growth through innovative digital campaigns, compelling storytelling, and best-in-class online experiences. This role partners closely with the Director of Public Relations & Digital MARCOM to develop and execute integrated digital marketing strategies across social media, paid media, website content, SEO, influencer marketing, and online reputation management. Success is measured through data-driven performance, continuous optimization, and the ability to elevate the Resort's presence within the luxury hospitality landscape while leading agency partnerships and cross-functional collaboration. This position is remote and may be performed from anywhere within Mexico, with occasional travel to Four Seasons Resort Tamarindo as business needs require.

What You Will Do

• Lead the development and execution of the Resort's digital marketing strategy, ensuring alignment with commercial objectives, brand standards, and seasonal business priorities.
• Oversee the planning and execution of the monthly social media content calendar, ensuring consistent storytelling across all digital channels.
• Develop, curate, and approve aspirational, luxury-focused content in partnership with the Director of Public Relations & Digital MARCOM to strengthen brand awareness and guest engagement.
• Lead paid media strategy, creative planning, campaign optimization, and quarterly creative refreshes to maximize campaign performance and return on investment.
• Manage the Resort's daily social media presence, including community management, guest engagement, online reputation, and timely responses across all major platforms.
• Oversee influencer marketing initiatives, user-generated content (UGC) programs, and relationships with luxury travel creators and strategic brand partners.
• Direct SEO initiatives in partnership with external agencies while ensuring website content, booking platforms, digital assets, and online experiences remain optimized and current.
• Manage integrated digital campaigns with corporate teams, public relations agencies, creative partners, and operational departments to ensure consistent brand messaging.
• Identify emerging digital marketing trends, social media innovations, and luxury consumer behaviors to continuously evolve the Resort's digital strategy.
• Lead content production, including photography and video shoots, asset management, and distribution across brand platforms and digital libraries.
• Collaborate with internal departments to support guest communications, promotional campaigns, and service recovery initiatives through digital channels.
• Establish quarterly performance benchmarks and optimize digital strategies using analytics, competitive intelligence, and market insights.

Reporting

• Own the Resort's digital marketing analytics strategy across all reporting platforms.
• Manage social media monitoring tools and performance dashboards to deliver comprehensive digital insights.
• Own FS.com analytics reporting and website performance analysis.
• Develop and present monthly executive digital marketing reports highlighting campaign performance, business impact, opportunities, and strategic recommendations.
• Analyze paid media, SEO, social media, website, and content performance to drive continuous optimization.
• Oversee creative trafficking, campaign execution, budget tracking, and performance reporting across all digital initiatives.

Knowledge and Experience in the Following Programs Is Advantageous

• Adobe Analytics
• Google Analytics
• Canva
• Sprout Social
• Dataroma
• Adobe InDesign
• Adobe Photoshop
• Microsoft Office Suite
• Content Management Systems (CMS)
• Meta Business Suite

What You Bring

• Bachelor's degree in Marketing, Communications, Digital Marketing, Business Administration, or a related field preferred.
• Minimum of 5 years of progressive experience in digital marketing, social media, content strategy, and campaign management within Four Seasons or a comparable luxury hospitality organization.
• Proven experience developing and executing integrated digital marketing strategies that drive brand awareness, guest engagement, and commercial results.
• Strong leadership skills with experience managing agency partners, cross-functional initiatives, and multiple concurrent projects.
• Deep understanding of performance marketing, paid media, SEO, digital analytics, conversion optimization, and customer acquisition strategies.
• Excellent analytical, organizational, project management, and presentation skills.
• Strong creative mindset with a passion for storytelling and luxury brand positioning.
• Exceptional written and verbal communication skills in both English and Spanish.
• Advanced knowledge of digital marketing platforms, analytics tools, content management systems, and social media management software.
• Ability to work independently in a remote environment while maintaining strong collaboration with on-property teams, corporate partners, and external agencies.
• Willingness to travel periodically to Four Seasons Resort Tamarindo and other locations as business needs require.
• Strong attention to detail, business acumen, and commitment to continuous innovation.
• Passion for delivering exceptional guest experiences through impactful digital marketing.

What We Offer

• Competitive salary, wages, and a comprehensive benefits package
• Excellent training and development opportunities
• Remote work opportunity within Mexico
• Employee discount for stays at any Four Seasons worldwide
• Complimentary dry cleaning for employee uniforms
• Complimentary employee meals during on-property visits
• Access to hotel fitness and wellness programs (when on property)
• Recognition programs and employee wellness initiatives

Schedule & Hours

• Full-time position
• Remote position based within Mexico
• Occasional travel to Four Seasons Resort Tamarindo for business meetings, content production, events, training, and operational needs.
• Flexibility to work across different time zones and occasional early mornings, evenings, weekends, or holidays depending on business requirements.