Marketing Specialist

Execute integrated marketing campaigns to support retail solutions across loss prevention, inventory intelligence, and traffic analytics Develop and implement North America digital marketing strategies, including account-based marketing (ABM) programs Support global product launches while localizing campaigns for regional market needs Create, edit, and optimize SEO-friendly content across digital channels (email, web, social, and sales materials) Leverage PR, media relations, and global campaign assets to increase brand awareness and lead generation Partner with sales and account teams to align marketing strategies with pipeline and revenue goals Plan and execute marketing events including trade shows, customer events, and webinars Collaborate with internal stakeholders (product, communications, digital, sales) to drive go-to-market strategies Measure and analyze campaign performance (KPIs, ROI, conversion rates) and optimize initiatives accordingly Work with marketing automation and CRM platforms (e.g., Salesforce, Pardot) to track and report performance Manage agency and vendor relationships to support campaign execution Track, monitor, and report on marketing budgets and campaign performance for the Americas region Develop sales enablement materials such as presentations, collateral, and account-specific assets Partner with sales to support prospecting, pipeline growth, and account targeting strategies Execute account-based marketing campaigns to drive engagement with key enterprise clients Requirements Bachelor’s degree in Marketing, Communications, Business Administration, or related field 4+ years of B2B marketing experience, preferably within a large corporate or global organization Proven experience in digital marketing, demand generation, and campaign execution Experience using Salesforce, Pardot, or similar marketing automation tools Strong ability to create compelling marketing content (internal and external communications) Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) Strong analytical mindset with experience in campaign reporting and performance optimization Excellent project management and multitasking skills in fast-paced environments Strong verbal and written communication skills Ability to collaborate effectively across cross-functional teams and leadership levels Self-starter with a results-driven mindset and strong attention to detail #J-18808-Ljbffr