MarTech & Digital Experience Lead

Primary Work Address: 4000 Jones Bridge Road, Chevy Chase, MD,20815 HHMI is focused on supporting and moving science forward in avariety of different ways ranging from conducting basic biomedicalresearch, empowering educators, inspiring students, developing thenext generation of scientists – even stretching into film and mediaproduction. Our Headquarters is in the greater Washington, DC metroarea and is home to over 300 employees with expertise ininvestments, communications, digital production, biomedicalsciences, and everything in between. The work housed here supportsand augments the groundbreaking research conducted in HHMI labsacross the nation. As HHMI scientists continue to push boundariesin laboratories and classrooms, you can be sure that yourcontributions while working here are making a difference. Summary of the Role This is a role for someone who moves fluidly between analytics andsystems, and who wants to architect and build the intelligencelayer that tells a team what’s actually working . HHMI's Marketing and Digital Communications team shapes how theInstitute's research, programs, and opportunities reach thescientists, students, educators, and grantees who rely on them, aswell as the general public . That work runs across web, email,social, paid media, and in-person channels. Today the team cantrack performance across each of those channels, but is missingdeep visibility and insight into how audiences move between them,and how effectively content and strategy decisions are payingoff. You are the person who builds that view, from the ground up. Youown the data systems, the analytics infrastructure, and themeasurement architecture that show how audiences find, experience,and move through HHMI's digital ecosystem. That means standing upsystems that don't exist yet: leading the CRM and CDPimplementation from vendor evaluation through integration,designing the cross-channel measurement architecture, governing UTMtaxonomy and analytics configuration, tracking search and AIvisibility, and building the audience segmentation and dashboardsthat keep the full team oriented. You work in close partnershipwith the Director and Content and Digital Experience SeniorManager, turning what the data shows into decisions the team canact on. This is not a pure analytics role or a pure systems role. It takesdeep, career-level expertise and comfort operating on both sides atonce: the build capability sets the floor, and the analyticsfluency builds on it. What You Will Actually Do Build and own the analytics infrastructure. Design,stand up, and evolve HHMI's digital analytics, including conversionevent tracking, journey dashboards, and UTM taxonomy governance,building what is not there yet rather than inheriting a finishedstack. This is single ownership with active enforcement, not sharedstewardship. Architect the whole ecosystem, not the channels. Designand build the cross-channel measurement and event-trackingarchitecture, a single view of how audiences move across web,email, social, paid media, and events together. Find the handoffs,the drop-off points, and the channels that are over- orunder-leveraged relative to what audiences actually need, and usethat to steer where investment and content strategy go next. Run search and AI visibility. Own the program thatmonitors how HHMI and its programs show up across traditionalsearch and AI platforms. Layer the findings to spot patterns,opportunities, and risks, and flag shifts that change what the teamshould do about content and experience. Architect and stand up the CRM and CDP. Lead HHMI's CRMand CDP from the ground up, evaluate and select vendors, design thedata model and identity resolution, and own the integrationpatterns that tie them to the rest of the stack. Stand up theplatform from scratch, then serve as its primary day-to-dayadministrator. Partner with the Marketing Manager on listarchitecture, segmentation, intake forms, and datagovernance. Own the integration architecture. Connect CRM, CDP,analytics, email, and the website into one coherent, well-governedstack, with clean data flowing between systems by design ratherthan held together by manual exports. Build measurement into the website redesign. Serve asthe measurement and discoverability architect inside HHMI's ongoingwebsite redesign, so tracking, attribution, and AI discoverabilityare built into the foundation rather than bolted onafterward. Run email as real infrastructure. Manage and evolve theunderlying infrastructure of HHMI's email marketing in Mailchimp,including attribution, list management, and integration with theCRM as that system matures. Build the reporting the team runs on. Give the full teama clear view of how audiences find and move through HHMI'schannels, including a real comparison of paid and organicperformance across sources. Present findings regularly andtranslate them into plain insight for non-technical people. Lay the groundwork for audience modeling. As the CRM andanalytics mature, build the segmentation models that reflect howdifferent groups find, evaluate #J-18808-Ljbffr The Chronicle of Higher Education