Lead Product Marketing Manager, Commerce

Job Description

Job Description

Shape the narrative. Power the pipeline.

What if you could define how an entire commerce solution is understood, positioned, and adopted in the market? This role sits at the intersection of strategy, storytelling, and revenue impact, driving how we bring our commerce solution to life for customers and prospects.

You'll lead product marketing for our Commerce solution, influencing cross-functional strategy and scaling a high-performing team. If you're excited by ownership, visibility, and shaping growth at scale, this is your playground.

As our Lead Product Marketing, Commerce, you will:

• Define and lead the product marketing strategy, including positioning, target segments, and growth priorities aligned with company objectives
• Lead, mentor, and grow a team of product marketers, setting clear direction and elevating execution standards
• Own and evolve the go-to-market strategy to drive acquisition and expansion across channels
• Develop differentiated positioning and messaging grounded in customer, market, and competitive insights
• Partner cross-functionally with Product, Sales, and Demand Generation to drive aligned execution and measurable pipeline impact
• Elevate sales enablement and customer storytelling to strengthen market presence and win rates

Here is what will qualify you for the role:

• 7+ years in marketing, including 3–5+ years in product marketing within ecommerce or digital commerce
• Proven experience defining and executing go-to-market strategies with Product, Sales, and Marketing leadership
• Experience leading or mentoring team members and driving performance
• Strong strategic thinking and ability to connect insights to business outcomes

What will make you stand out:

• Experience in enterprise technology, particularly artificial intelligence (AI)-driven platforms
• Experience influencing executive stakeholders and contributing to company-level strategy
• Strong analytical mindset with the ability to tie initiatives to pipeline and revenue impact
• Exceptional storytelling skills, translating complex concepts into clear, compelling narratives

Do you think you can bring this role to life? Or add your own color? You don't need to check every single box; passion goes a long way and we appreciate that skillsets are transferable.

Send us your application, we want to hear from you!

We encourage all qualified candidates to apply regardless of, for example, age, gender, disability, gaps in CV, national or ethnic background.

Coveo is committed to providing accessible employment practices. If you require accommodation due to a disability at any point during the recruitment process, please contact View email address on ziprecruiter.com to discuss your needs.

This job description was written by humans, assisted by AI. We may leverage technology in our hiring process to help us see the person behind the resume.