Director of Growth Marketing

The Role: The Growth Architect Behind the Brand

Marketing at Linguava isnt just about getting our name out there. Its about creating meaningful connections between Linguava and the healthcare organizations that need better language access turning those connections into opportunities and helping our business grow in a way that advances our mission.

As our Director of Growth Marketing youll be the strategic architect behind that growth.

Youll own the full marketing ecosystem from demand generation and pipeline acceleration to brand content digital social communications events and customer engagement. Youll partner closely with our Chief Revenue Officer and Sales leadership to build a marketing engine that creates demand strengthens our market position and delivers measurable revenue impact.

This is a big-picture role for a strategic data-driven marketing leader who can also roll up their sleeves. Youll lead a team shape our marketing organization manage our budget and agency partners and bring together creative storytelling and rigorous performance measurement.

Most importantly youll help tell the Linguava story in a way that makes people understand why language access matters and why Linguava is uniquely positioned to deliver it.

Position Summary

The Director of Growth Marketing is responsible for the strategy execution and performance of Linguavas end-to-end marketing ecosystem.

Youll lead demand generation and pipeline strategy while providing strategic direction across digital marketing content social media communications events and brand. Youll work cross-functionally with Sales Product Client Success and executive leadership to ensure marketing is closely aligned with business priorities and revenue goals.

This role combines strategic leadership team development creative direction data-driven decision-making and hands-on growth experimentation.

Youll be responsible for building a marketing function that is measurable scalable and designed to support Linguavas next stage of growth.

What Youll Do

Build the Growth & Demand Generation Engine

• Partner with the Chief Revenue Officer to develop and execute Linguavas growth strategy.
• Own end-to-end demand generation pipeline creation and marketing contribution to revenue growth.
• Design and lead integrated multi-channel campaigns across client segments geographies and service lines.
• Build strategies that move prospects through the marketing funnel from awareness and engagement through qualification and conversion.
• Partner closely with Sales to establish effective lead scoring nurturing qualification and handoff processes.
• Identify new customer acquisition channels and growth opportunities through market research customer insights and experimentation.
• Design and run growth experiments including A/B testing pilot campaigns and new channel strategies.
• Scale initiatives that demonstrate meaningful engagement pipeline contribution and ROI.
• Manage the demand generation budget and ensure resources are aligned with the highest-impact opportunities.

Shape the Linguava Brand & Market Position

• Serve as a primary steward of Linguavas brand identity positioning and market presence.
• Translate Linguavas mission and values into compelling messaging that resonates with healthcare organizations and other key audiences.
• Develop strategies that strengthen Linguavas authority and differentiation within the language access and healthcare markets.
• Ensure consistency across campaigns communications digital experiences content events and external partnerships.
• Monitor market trends customer behavior and competitive intelligence to identify opportunities to strengthen our position.
• Help define how Linguava shows up in the market and how we tell our story.

Lead Digital & Content Strategy

• Set the strategic roadmap for Linguavas website and digital presence with a focus on engagement and conversion.
• Partner with Content Sales and Product to develop content that supports the buyer journey and generates qualified opportunities.
• Lead the strategic content roadmap across written visual video and multimedia content.
• Ensure content is purposeful audience-focused and connected to broader marketing and revenue goals.
• Build and maintain a scalable content library with clear workflows version control accessibility and brand standards.
• Provide strategic direction and quality oversight for internal creative resources and external agencies.

Guide Social Media & Communications

• Set the strategic vision for Linguavas social media presence in partnership with the Senior Marketing Manager.
• Ensure social content consistently reflects Linguavas brand culture expertise and mission.
• Oversee the social media calendar and establish standards for engagement responsiveness and brand voice.
• Monitor trends and conversations relevant to Linguava healthcare language access and our clients.
• Provide strategic leadership for internal and external communications.
• Oversee high-level communications including press releases newsletters executive communications and key external messaging.
• Support executive leaders in developing compelling presentations messaging and thought leadership for clients partners and industry audiences.
• Help guide media relations public affairs and crisis communications when needed.

Turn Marketing Into a Measurable Revenue Driver

• Establish comprehensive marketing performance reporting across demand generation digital content social events and communications.
• Define and monitor meaningful KPIs that connect marketing activity to business outcomes.
• Analyze campaign performance conversion rates pipeline contribution customer acquisition costs lifetime value and ROI.
• Use data to identify what is working what isnt and where to invest next.
• Regularly communicate marketing performance insights and recommendations to executive leadership.
• Adjust strategy and resource allocation based on performance data and changing business priorities.
• Build a culture where marketing decisions are grounded in both creativity and evidence.

Lead & Scale the Marketing Team

• Provide leadership mentorship coaching and professional development for the marketing team.
• Set clear goals expectations and measures of success.
• Build a high-performing marketing culture grounded in accountability collaboration creativity and continuous improvement.
• Evaluate organizational structure and identify talent needs as Linguava grows.
• Help strategically scale the marketing function and define roles responsibilities and workflows.
• Foster strong partnerships across Marketing Sales Product Client Success and Operations.
• Lead and manage external agencies contractors creative partners and other marketing vendors.

Own the Marketing Budget & Resources

• Develop and manage the overall marketing budget in partnership with executive leadership.
• Prioritize investments based on business objectives performance and expected return.
• Allocate resources across channels campaigns people technology events and external partners.
• Hold agencies and vendors accountable for quality performance and agreed-upon outcomes.
• Continuously look for opportunities to improve efficiency and increase marketing impact.

Who You Are

The Growth Architect
You understand how the pieces fit together. Brand demand generation content digital sales and customer experience arent separate functions to you. Theyre parts of one growth engine.

The Strategic Operator
You can zoom out to build the five-year vision and zoom in to figure out what needs to happen this week. Youre comfortable creating strategy and then making sure it actually gets executed.

The Revenue-Minded Marketer
You understand that great marketing should create measurable business value. You know your CAC from your LTV understand pipeline contribution and can connect marketing activity to revenue outcomes.

The Brand Builder
You know how to turn a mission into a compelling story. You can protect and strengthen a brand while still making sure it evolves with the business.

The Experimenter
Youre curious and willing to test learn adjust and try again. You dont need every answer before taking the first step.

The Data-Informed Decision Maker
You love a good dashboard but you also know that numbers need context. You use data to make better decisions not simply to create reports.

The Executive Partner
You can sit at the leadership table communicate complex ideas clearly challenge assumptions respectfully and translate business strategy into marketing action.

The Team Builder
You develop people create clarity and know how to build a marketing organization that can grow with the company.

The Mission-Driven Leader
Youre motivated by work that matters. You understand that language access is an essential part of equitable healthcare and want to help more organizations understand its impact.

Required Qualifications

• 12 years of progressive experience in marketing growth marketing demand generation communications or brand leadership.
• Demonstrated success leading marketing strategy in a growth-oriented B2B organization.
• Proven experience building and scaling demand generation programs that contribute to measurable pipeline and revenue growth.
• Experience leading and developing marketing teams.
• Strong understanding of B2B marketing funnels demand generation lead nurturing and marketing-to-sales alignment.
• Demonstrated experience managing significant marketing budgets and allocating resources based on performance and ROI.
• Strong analytical skills with experience using marketing performance data to guide strategy and investment.
• Experience partnering with executive leadership and communicating marketing strategy and performance at the executive level.
• Excellent written verbal and presentation skills.
• Bachelors degree in Marketing Communications Business or a related field or equivalent combination of education and experience.

Preferred Qualifications

• Experience in B2B healthcare marketing.
• Experience in healthcare technology language access interpretation translation or another mission-driven service industry.
• Experience marketing complex services with multiple stakeholders and long sales cycles.
• Experience with enterprise or multi-location healthcare organizations.
• Experience with HubSpot Salesforce Marketing Cloud or similar marketing technology platforms.
• Experience developing competitive intelligence and market segmentation strategies.
• Experience with public relations media relations executive communications or crisis communications.
• Advanced degree or relevant professional certifications.

What Success Looks Like

In your first year youll help Linguava build a marketing engine that is:

• More connected to revenue. Marketing and Sales are operating from a shared strategy with clear definitions handoffs and accountability.
• More measurable. Leadership has a clear understanding of what marketing is contributing to pipeline revenue brand awareness and customer growth.
• More scalable. Campaigns content systems processes and team structures are built to support Linguavas continued growth.
• More differentiated. Linguava has a clear compelling market position and a stronger presence within healthcare and language access.
• More experimental. The team is continuously testing new ideas learning from the results and scaling what works.
• More connected to our mission. Our marketing clearly communicates why language access matters and the role Linguava plays in helping healthcare organizations deliver more equitable care.

Compensation & Benefits

Salary Range: $150000 - $175000 annually depending on experience qualifications and internal equity.

This position is also eligible for a 10% bonus.

Linguava offers a comprehensive benefits package including:

• Company-paid employee medical dental and vision coverage
• Company-paid life AD&D and long-term disability insurance
• Paid time off
• Paid holidays and floating holiday
• Volunteer Time Off (VTO)
• 401(k) with company match
• Professional development opportunities
• A mission-driven workplace where your work directly contributes to better healthcare access

How Youll Embody Our Values

People First
You create marketing that starts with understanding the people we serve from healthcare leaders and clients to interpreters providers and patients.

Doing the Right Thing
You build trust through honest messaging responsible marketing practices and thoughtful stewardship of company resources.

Pursuit of Progress
You continuously test learn improve and look for better ways to help Linguava grow.

Above & Beyond Service
You treat every audience interaction as an opportunity to create value and strengthen the Linguava experience.

Have Each Others Back
You build strong partnerships across Marketing Sales Product Client Success and the broader organization.

Work Environment & Schedule

• Full-time exempt position
• Portland Oregon Hybrid
• Regular collaboration with executive leadership and cross-functional teams
• Occasional travel for client meetings conferences industry events and company gatherings

Why Linguava

Healthcare works better when people can understand and be understood.

At Linguava we help healthcare organizations break down language barriers so patients can access care understand their options and communicate with their providers.

As Director of Growth Marketing youll have the opportunity to build the marketing engine behind that mission. Youll help shape how Linguava is understood in the market create meaningful connections with healthcare organizations and build a team and function capable of supporting our next chapter of growth.

This is an opportunity to do ambitious marketing work for a company where the work has a very human purpose.

Ready to Build Whats Next

If youre a strategic growth marketer who loves building teams creating demand strengthening brands and connecting great marketing to measurable business outcomes wed love to hear from you.

Required Experience:

Director