Digital Copywriter

Digital Copywriter

The Digital Copywriter at Carnival Cruise Line is an important position within the world's most popular cruise brand, shaping how millions of guests experience our voice across digital platforms. This role is more than writing—it's about strategic storytelling, creative concepting, and influencing the brand narrative at scale.

As part of our in-house Creative Studio, you will craft compelling, brand-aligned copy for social media, websites, email campaigns, and emerging digital touchpoints. You'll concept ideas that resonate deeply with diverse audiences, tailoring tone and storytelling to platform-specific behaviors and trends. Success in this role means balancing creativity with strategy: leveraging consumer insights, data, and emerging trends to deliver work that performs.

You will collaborate closely with designers, strategists, and marketing leaders, building strong relationships with key stakeholders to ensure alignment and impact. This position thrives in a dynamic, fast-moving environment where curiosity and adaptability are essential. You'll dedicate time to exploring vetted new technologies and integrating them into creative workflows, ensuring our content remains innovative and future-ready. If you're passionate about storytelling, driven by results, and excited to influence the voice of a global brand, this is your opportunity to make an impact.

Essential Functions:

• Concept and write for distinct social media channels (Instagram, TikTok, Facebook, LinkedIn), tailoring tone and storytelling to platform-specific behaviors and trends.
• Create original, brand-aligned copy for digital campaigns, websites, email, and consumer touchpoints, ensuring clarity and emotional resonance.
• Capture, curate, and edit content that reflects the brand's tone and feel; brainstorm and present original concepts for multi-channel campaigns.
• Develop strategic storytelling that aligns holistically across web, mobile, marketing, and shipboard experiences; contribute to conceptual work for new briefs.
• Leverage, learn, and incorporate vetted new technologies into team workflows to enhance creative output and efficiency.
• Build strong relationships with key stakeholders across marketing, brand, and operations to ensure alignment and collaboration on creative initiatives.
• Apply consumer insights and data to craft copy that deepens engagement and relevance; use analytics to inform creative decisions and optimize performance.

Qualifications:

• Education: Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Professional Experience: 3-5 years of progressive experience in digital copywriting, content strategy, or a closely related discipline.
• Tools & Technology: Proficiency in modern content and collaboration platforms (e.g., Microsoft 365 suite for document creation and workflow management). Experience working within enterprise project management tools for creative operations and cross-functional alignment. Working knowledge of Adobe Creative Cloud (Photoshop, Illustrator, InDesign) and Figma for creative development and collaborative design workflows.
• Portfolio Requirement: A current portfolio is required and must demonstrate senior-level creative thinking across digital and marketing touchpoints.
• (Depth of capability and performance expected for success in the role)
• Demonstrated ability to lead concept development and execute high-impact creative ideas across owned, paid, and earned channels, including social, web, email, and emerging platforms.
• Proven success operating in fast-paced, highly collaborative environments, balancing multiple workstreams while meeting tight timelines and business objectives.
• Body of work that reflects versatility across formats and channels, such as web, email, social, print, OOH, and integrated campaigns. Creative output consistently shows strong brand fluency, adaptability across categories or verticals, and a distinctive, engaging point of view. Strong understanding of consumer insights and data-informed creative development, using performance signals to refine messaging and optimize impact.

Knowledge, Skills & Abilities:

• This role is a critical part of Carnival Cruise Line's in-house Creative Studio, directly shaping how the world's most popular cruise brand communicates across digital platforms. The Digital Copywriter influences global guest engagement through storytelling that spans social media, web, email, and emerging channels. While primarily shore-based, the work impacts both land and fleet experiences, ensuring consistency and resonance across every guest touchpoint. The position operates within a highly collaborative environment, partnering with marketing, brand, and operational teams to deliver creative solutions that support business objectives and elevate the brand worldwide.
• The Digital Copywriter must navigate complex creative challenges that require balancing brand voice, audience insights, and performance goals. This includes analyzing consumer data and social trends, anticipating platform-specific behaviors, and adapting messaging to meet evolving business needs. Problem solving often involves conceptualizing ideas under tight timelines, integrating feedback from multiple stakeholders, and leveraging emerging technologies to optimize creative output. The role demands proactive thinking, research, and the ability to pivot quickly in response to shifting priorities or market dynamics.
• This position sets the standard for digital storytelling within Carnival's creative discipline. The work produced by the Digital Copywriter directly influences brand perception, guest engagement, and campaign performance across a global audience. By delivering compelling, insight-driven content, the role contributes to measurable improvements in engagement, conversion, and loyalty. Beyond execution, the Digital Copywriter helps shape creative best practices, ensuring innovation and consistency that strengthen Carnival's leadership in the travel industry.
• While the role does not include direct reports, it requires strong leadership in concept development and cross-functional collaboration. The Digital Copywriter leads creative thinking within project teams, guiding designers and marketing partners toward cohesive, high-impact solutions. This includes managing multiple priorities, influencing stakeholders, and championing new ideas and technologies that enhance creative workflows. Leadership here is about thought partnership, creative ownership, and the ability to inspire confidence in strategic recommendations.

Physical Demands: Must be able to remain in a stationary position at a desk and/or computer for extended periods of time.

Travel: None or very little travel.

Work Conditions: Work beyond normal business hours or on weekends may be required occasionally to support business needs, projects, or operations.

This position is classified as "in-office." As an in-office role, it requires employees to work from a designated Carnival office in South Florida Monday through Thursday each week. Employees may work from their homes on Fridays. Candidates must be located in (or willing to relocate to) the Miami/Ft. Lauderdale area.

Offers to selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.

At Carnival, your total rewards package is much more than your base salary. All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan. Director and above roles may also be eligible to participate in Carnival's discretionary equity incentive plan. Plus, Carnival provides comprehensive and innovative benefits to meet your needs, including:

• Health Benefits:
  • Cost-effective medical, dental and vision plans
  • Employee Assistance Program and other mental health resources
  • Additional programs include company paid term life insurance and disability coverage
• Financial Benefits:
  • 401(k) plan that includes a company match
  • Employee Stock Purchase plan
• Paid Time Off
  • Holidays – All full-time and part-time with benefits employees receive days off for 8 company-wide holidays, plus 2 additional floating holidays to be taken at the employee's discretion.
  • Vacation Time – All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year. All employees gain additional vacation time with further tenure.
  • Sick Time – All full-time employees receive 80 hours of sick time each year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.
• Other Benefits
  • Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends
  • Personal and professional learning and development resources including tuition reimbursement
  • On-site Fitness center at our Miami campus