Creative Director

Amazon Advertising’s Brand Innovation Lab is hiring a Creative Director to lead teams from creative brief through launch, using data and AI to build multi-channel campaign experiences. Responsibilities Elevate creative excellence across campaign development and execution Own and grow advertiser relationships by building trust through creative quality, proactive communication, and understanding of advertiser goals and category dynamics Define creative strategy for multiple advertisers Use strategic research and/or data to develop campaign insights and creative ideas Concept, pitch, design, and deliver first-of-its-kind ad campaigns and experiences for global brands, from brief to launch Defend and champion strong ideas with clear, intelligent, and persuasive creative rationales Champion the end customer in every creative decision to deliver genuine value and utility for Amazon customers while meeting advertiser objectives Explore and integrate AI-powered creative tools, including generative imagery, dynamic content, and personalization engines, into campaign development Apply end-to-end creative production expertise to ensure multi-channel work meets quality standards, timelines, budgets, and technical specifications Independently creative direct campaigns and collaborate with internal teams, clients, and external agency partners Direct creative disciplines beyond personal functional expertise and provide feedback across all stages of development Mentor art directors, copywriters, designers, program managers, developers, and content producers to produce customer-focused solutions aligned to client objectives Apply art-direction and copywriting expertise across formats including digital, print, out-of-home, video, and more Make creative trade-off decisions across teams, clients, and end-customer needs Measure and improve departmental processes through documentation Review and improve campaign ideas, scripts, and presentation decks Present campaign pitches to brand clients and their media/creative agencies Partner with the Alexa team to create campaigns for a brand Create AI-powered interactive shopping experiences for a brand’s new product launch or customer experience Explore generative AI tools to develop personalized creative assets at scale for advertisers Work with Legal and PR on creative messaging feedback Write documentation to improve creative processes Review video edits for a brand’s sponsorship of a PV or Twitch series as part of their full-funnel campaign Requirements 8+ years of driving compelling creative strategy and execution experience at an agency or in-house creative team Bachelor’s degree Technologies InDesign Photoshop Illustrator Keynote AI-powered creative tools Generative imagery Dynamic content Personalization engines Alexa Amazon/3P data Generative AI tools Benefits Sign-on payments Restricted stock units (RSUs) Health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance, option for Supplemental life plans) EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage 401(k) matching Paid time off Parental leave About the team Brand Innovation Lab (BIL) conceptualizes and executes bespoke advertising experiences for global brands investing in media with Amazon Ads BIL scales successful campaign elements into new products or features within existing products Global team includes creatives, strategists, design technologists, engineers, and producers collaborating to build customer-obsessed solutions across the Amazon canvas (Alexa, Twitch, Prime Video, Fire TV, etc.) Campaigns connect brands to the Amazon canvas, including Alexa, Twitch, IMDb, and Prime Video Collaboration aligns to advertiser goals through customized experiences Location: Santa Monica, CA (onsite) Compensation: USD 155,400 - 210,300 per year Experience: 8+ years Education: Bachelor’s degree #J-18808-Ljbffr Amazon Advertising