Grohe Assoc Brand Manager

About Us

Every person on the planet dreams of a better home. And at LIXIL, we're committed to making better homes a reality for everyone, everywhere. We make it happen with pioneering water and housing technology solutions. Home to world leading brands like INAX, American Standard, GROHE, TOSTEM and many more, we touch the lives of more than a billion people each day, transforming houses into homes.

Our planet is the home we all share. So how we do business matters. Our inclusive and empowering culture, entrepreneurial spirit and commitment to having a positive impact on the planet are integral to our business strategy.

LIXIL today is on a journey of transformation. The world around us is changing. Technological advances. Evolving needs. New demographics. Shifting expectations. These changes serve as opportunities for solutions to be discovered, and to unlock progress for all.

We invite you to make this journey with us. It is as challenging as it is inspiring. Together we can shape the future of living. We're a home for growth, for imagination, for creativity. A home for your talent and ambition.

A home for everyone.


Overview

Activate the GROHE brand strategy to deliver annual growth goals across US, CA & Mexico showrooms. (NS, brand awareness, showroom growth) Build & execute plans that bring the brand to life with consumers and the A&D community.


Responsibilities

Help build & execute annual brand strategy through America's activation. Drive development & execution of GTM plans, core product support/ relaunches, & market specific initiates- events- to drive growth with both consumers and the A&D community.

Through aligned Americas strategy:

• Lead owned channels: organic social, website & brand newsletters for US & CA and MX, with support of manager.
• Lead earned- PR/influencer management & support market specific initiatives ( events) to target designers & high end consumer
• Support needs of the showroom channel to drive customer growth & strong showroom execution

• Influence the evolution of global assets for local market relevance & maintain strong connection with global brand & GBI partners to ensure alignment.

• Lead the development of local brand assets to support paid, owned & earned channels, as well as priority customer needs. (internal creative studios briefing process)

• Support brand leader to manage brand budget and optimize spend for ROI & ROO, facilitating with finance monthly
• Understand & leverage consumer insights to help make decisions grounded in data
• Work closely with brand leader to ensure seamless integration of Americas owned & earned strategy
• Work closely with channel marketing & sales to ensure executional excellence.
• Maintains analytical review of the business on going- media performance, competitive & category trends, to shape annual planning & ongoing business optimization.

Qualifications

• Bachelor's Degree required.
• 3+ years' experience in Sales/Marketing of consumer products, luxury bathing or a client facing agency role
• Proven successful in the following areas: category/channel management, brand management, PR or media execution
• Relentless curiosity to understand and improve products and the experience surrounding them
• Ability to travel domestically, internationally possible but less likely
• Ability to translate/read Spanish or French a plus, but not required
• Utilization of analytics, trends and consumer research to provide insights to the business and make fact based decisions
• Strong communication and influencing skills working with external (customer) and internal stakeholders.
• Professional knowledge: Stays current on industry changes, consumer behavior & media landscape

Hiring Range

The Hiring Salary Range for this position is $xx,xxx- $xx,xxx annually.


(Salary offer to be determined by the applicant's education, experience, knowledge, skills, location, and abilities, as well as internal equity and alignment with market data.)


Other Compensation (if applicable): This role will be eligible to participate in the annual Short Term Incentive plan.


EEO Statement

AS, AMERICA INC. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, national origin, genetics, disability, marital status, age, veteran status, domestic partner status, medical condition or any other characteristic protected by law. Only at LIXIL's request preferred vendors may be invited to refer talent for specific open positions. In such cases, a current and fully executed agreement with LIXIL must be in place.

Recruitment & Staffing Agencies: AS, AMERICA INC does not accept unsolicited resumes from any source other than candidates. The submission of unsolicited resumes by recruitment or staffing agencies to AS, AMERICA INC. or its employees is strictly prohibited unless contacted directly by AS, AMERICA INC. internal Talent Acquisition team. Any resume submitted by an agency in the absence of a signed agreement will automatically become the property of AS, AMERICA INC. and will not owe any referral or other fees with respect thereto.