Marketing Manager

Department Manager Work Location Hybrid / Austin, Texas; bi-weekly on property; must live within 90 miles of resort Reports To Area Director of Hotel Performance & Digital Marketing Dotted Line / Key Stakeholders Miraval Austin General Manager; Area Director of content & Brand Marketing Travel Bi-weekly on property; local market activity; content productions; PR/media site visits; Miraval America meetings; and Hyatt meetings as business needs require Role Summary The Marketing Manager is the property marketing leader responsible for the resort marketing strategy, marketing budget, and execution of initiatives that drive top‑line revenue, RevPOG, and GOP. This role partners with hotel leadership, Sales, Revenue Management, Operations, Finance, and Hyatt teams to deliver measurable commercial results. This role owns the property marketing calendar, marketing budget, supports annual marketing planning, develops monthly reporting, coordinates content production, and ensures every marketing channel reflects Miraval brand standards while supporting hotel performance, digital engagement, website traffic, click‑through rates, inquiries, and revenue. The Marketing Manager connects the property leadership team, Area Director of Hotel Performance & Digital Marketing, Area Director of Brand Marketing, Content & Partnerships, Sales, Revenue Management, Reservations, Spa, Programming, Retail, Food & Beverage, Hyatt enterprise marketing teams, and external partners to ensure marketing activity is timely, accurate, brand‑consistent, and tied to business priorities. Key Responsibilities Property Marketing Strategy & Commercial Execution Develop, maintain, and execute the property marketing plan and budget in alignment with Miraval America commercial strategy, resort business goals, need periods, seasonal priorities, packages, retreats, spa opportunities, programming initiatives, and local market opportunities. Own the property marketing calendar and ensure timely coordination of campaigns, promotions, guest events, loyalty initiatives, local partnerships, PR needs, email activity, and on‑property communications. Partner with the property General Manager, Commercial Services organization, Revenue Management, Sales, Reservations, Spa, Programming, Retail, Food & Beverage, and Operations to identify marketing needs and revenue opportunities. Translate property performance, pacing, demand trends, guest insights, local market dynamics, and department priorities into clear marketing actions and requests. Track and report on monthly marketing initiatives, campaign performance, ROI, open priorities, and business impact through RevMax presentations, marketing calendars, and leadership updates. Brand, Content & Creative Coordination Serve as the primary property contact for marketing content needs, creative requests, photography, video, collateral, digital assets, menus, signage, sales support materials, and on‑property guest‑facing communications. Manage the intake, prioritization, timeline tracking, stakeholder review, and delivery coordination of property creative requests in partnership with brand leadership, creative resources, agencies, vendors, and internal stakeholders. Execute the property printed monthly guide and other printed, electronic, promotional, educational, and operational marketing materials, including digital boards, upcoming events materials, templates, flyers, brochures, and collateral. Identify compelling property stories, specialist expertise, guest experiences, programming, spa, culinary, retail, partnership, and seasonal moments for use across Miraval brand channels. Maintain approved photo, video, creative assets, templates, brand resources, and collateral inventory to support efficient, brand‑consistent execution. Digital, Website, CRM & Social Media Execution Monitor Hyatt and individual property website accuracy and ensure content updates, offer pages, listings, event pages, image use, landing pages, and digital merchandising are current, accurate, and conversion‑focused. Manage and maintain property CRM campaigns, including transactional communications, pre‑arrival automated emails, newsletters, guest lifecycle communications, and campaign inputs. Develop and lead the property monthly social media content plan, including scheduling, publishing, engagement monitoring, and coordination with Miraval brand social priorities. Partner with the Digital Marketing Manager and Area Director of Hotel Performance & Digital Marketing to support paid media, local digital campaigns, audience inputs, tagging needs, landing pages, and post‑campaign reporting. Use social, digital, website, CRM, and campaign performance insights to recommend improvements to messaging, timing, content, channel support, and conversion opportunities. PR, Media Visits, Partnerships & Community Relations Support property‑level public relations, media relations, influencer or creator visits, local partnerships, community relationships, marketing events, and brand‑aligned local activations. Coordinate marketing and public relations site visits, including itineraries, site alerts, amenities, press kits, deliverables, follow‑up tracking, and flawless on‑property execution. Partner with the Area Director of Brand Marketing, Content & Partnerships on resort‑level story opportunities, PR needs, community engagement, user‑generated content, ambassador activity, and partnership follow‑through. Represent the property marketing perspective in planning conversations and ensure all activation details are operationally accurate, brand‑consistent, and executable. Coordinate with local and regional chambers, visitor bureaus, agency partners, printers, graphic designers, copywriters, photographers, videographers, digital marketing agencies, and other external vendors as needed. Operational Support, Budget Coordination & Stakeholder Management Manage multiple concurrent projects in a fast‑paced environment while meeting deadlines for loyalty programs, monthly guide production, guest events, CRM campaigns, creative projects, local activations, and property initiatives. Assist with processing and organizing marketing invoices, budget tracking, media deadlines, vendor timelines, and month‑end reconciliation or budget forecasting in partnership with property finance leadership. Maintain a strong understanding of department‑level initiatives and provide marketing support to Culinary, Spa, Sales, Retail, Programs, Leisure Sales, Revenue Management, Reservations, and Operations. Support communication and adherence to Miraval brand vision, brand standards, and brand SOPs on property and across departments. Provide clear updates on marketing priorities, open requests, campaign status, creative needs, deadlines, risks, completed initiatives, and required stakeholder actions. Qualifications 3‑5+ years of marketing, brand, content, hospitality, travel, lifestyle, wellness, or property marketing experience, including hands‑on execution of property or local market initiatives. 3‑4 years of copywriting, social media content management, professional writing, journalism, or related content development experience preferred. 3‑4 years of marketing experience with familiarity across social media channels, social media marketing, email marketing, website content, public relations, collateral development, and campaign coordination. Experience managing website content and WordPress or similar content management platforms preferred. Strong understanding of social media analytics tools and ability to optimize strategies based on performance findings. Experience in hospitality, wellness, spa, lifestyle, travel, or luxury brand marketing strongly preferred. Bachelor degree in Marketing, Communications, Hospitality, Business, Journalism, or related field preferred; associate degree or equivalent experience may be considered. Experience working with cross‑functional property teams, agencies, vendors, creative partners, PR partners, and operational stakeholders preferred. Excellent written and verbal communication skills, including copywriting, proofreading, editing, storytelling, and brand voice consistency. Exceptional organization, planning, prioritization, project management, and follow‑through with strong attention to detail and accuracy. Strong creative judgment and ability to create or coordinate cutting‑edge social media, digital marketing, collateral, and guest‑facing content. Ability to work independently and flexibly while collaborating effectively with property, brand, commercial, operational, and external partner teams. Ability to balance strategic brand thinking with day‑to‑day executional excellence in a fast‑paced, deadline‑driven environment. Proactive, solutions‑oriented team player with strong listening skills and capacity to drive industry best practices. Passion for wellness, hospitality, storytelling, guest experience, and luxury brand standards. Success Metrics Hotel Total Revenue achievement of Budget, as well as RevPOG and GOP are the ultimate metrics of success. Hotel performance and contribution of property marketing activity to demand generation, need‑period support, package production, spa/ancillary focus, website traffic, digital engagement, inquiries, and direct booking engagement. Timely and accurate execution of property marketing plans, creative requests, marketing calendars, CRM campaigns, content updates, collateral, and campaign support. Quality and consistency of property‑level brand expression across website, email, CRM, print, social, PR, partnerships, local activations, and on‑property materials. Effectiveness of cross‑functional collaboration with property leadership, Miraval America marketing leaders, Sales, Revenue Management, Reservations, Spa, Programming, Retail, Food & Beverage, Operations, agencies, and vendors. Improved visibility, organization, accountability, and reporting discipline for property marketing priorities, deadlines, ROI, and stakeholder communication. Reduced administrative burden for property leaders through stronger marketing coordination, request management, asset organization, collateral inventory control, and vendor follow‑through. Organizational Impact The Marketing Manager for Miraval Austin (AUSOB) is essential to translating Miraval brand strategy into property‑level execution. This role ensures the resort is represented accurately, beautifully, and commercially in the market while helping the property activate timely marketing that drives hotel performance, guest engagement, brand consistency, and local market relevance. Benefits Free room nights, Discounted and Friends & Family Room Rates Medical, Prescription, Dental and Vision Insurance 401K with company match Paid Vacation, sick days, new child leave and personal day Paid Family Bonding Time and Adoption Assistance Tuition or Wellbeing Reimbursement Employee Stock Purchase Plan Discounts at various retailers –Apple, AT&T, Verizon, Headspace and many more All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. #J-18808-Ljbffr