B2G Senior Marketing Manager

POSITION SUMMARY The Senior Marketing Manager provides expert marketing strategy and execution support for public sector marketing programs and activities. This role brings deep B2G (business-to-government) marketing experience to consult, develop, and deliver measurable marketing initiatives that drive client revenue and measurable outcomes across awareness, demand generation, and prospect engagement. KEY RESPONSIBILITIES B2G Marketing Strategy and Leadership Provide strategic insights, data-backed recommendations, and guidance to clients. Develop deep expertise in client products, solutions, and public sector audience segments. Stay current and curious on relevant events in the client’s B2G segment, offering expert insight to maximize in-person networking, awareness and educational opportunities. Leverage custom AI agents, business subscriptions to AI tools and GBR strategy teams for research, insights, context and education. Practice continuous self-education on current B2B and B2G marketing trends, offering innovative ideas and best practices. Facilitate brainstorming sessions and coach client teams on impactful campaign execution. Campaign & Event Execution Design, develop, implement, and manage marketing campaigns tailored to meet client sales and marketing objectives. Plan, manage, and execute marketing events and activities, ensuring alignment with client goals and success metrics. Lean in to serve as the B2G marketing expert on cross-functional projects and initiatives. Short Form Content Development · Stay up to date on current B2B/B2G and AI trends for short-form digital content development and performance including email, blogs and social media. · Using AI along with GBR best practices and guidelines, create short-form content as needed to support campaigns. · Ensure that all content reviewed or created adheres to client brand and is free from errors. Performance Measurement & Reporting Analyze campaign performance and measure ROI. Deliver quarterly results summaries to highlight achievements and identify growth opportunities. Develop and maintain complete, accurate project briefs and ensure alignment during kickoff meetings. Client & Internal Collaboration Build trusted advisor relationships with clients, aligning B2G insight and marketing strategies with their KPIs and business goals. Attend onsite visits and in-person meetings to foster strong client relationships. When requested, participate as a trainer in client-facing workshops and trainings. Collaborate closely with the GBR team across internal and external projects to provide marketing expertise and ensure project success. Deliver clear project briefs to support marketing activities and ensure timely, high-quality execution. Compensation details: 104000 PId471605d23ba-25448-38668218aa415a4b-8b21-40fc-a65c-70d2b25ca29a