Senior Director of Marketing

Job Description

Job Description

Company Overview

At Forum Health, we’re transforming healthcare through innovation, personalized medicine, and a collaborative culture that puts people first, our patients and our colleagues. As a fast-growing national network of functional and integrative medicine clinics, we’re committed to delivering care that uncovers the root causes of symptoms and empowers lasting wellness.

Reports to: VP of Marketing

We're looking for a Senior Director of Marketing to lead the digital growth of our fastest-moving business, our Virtual Clinic, and support our Inwell branded supplement line, and our EMR, P2P. This is a fully digital, growth-focused role for an operator who lives in performance marketing, web and funnel building, social, and online community growth. You'll report directly to the VP of Marketing, manage a small team, and own the online presence and patient and customer acquisition engine across these lines.

This is not a practice or clinic marketing role. Our other Director of Marketing leads local practice growth. This role is about building and scaling everything online.

If you're resourceful, high-energy, genuinely passionate about integrative and functional medicine, and you thrive in a fast-paced startup environment, this could be your next chapter.

Key Responsibilities

Digital & Performance Marketin g

• Own digital strategy and hands-on execution across SEM, paid social, paid media, SEO, and email, accountable for acquisition, conversion, CAC, and ROI.
• Build, test, and scale end-to-end online funnels from first touch through conversion and retention.
• Monitor KPIs and conversion metrics, and drive continuous, data-led optimization.

Web & Virtual Clinic Build-Out

• Lead the development and ongoing buildout of the Virtual Clinic web experience, including landing pages, booking and conversion flows, and the digital front door for patients.
• Partner with developers and agencies to build and iterate quickly.

Social & Community Growth

• Partner with the existing social media team to manage and accelerate the growth of our online and social communities.
• Lead new Facebook Group lead-funnel initiatives, building, testing, and scaling community-driven funnels that convert engaged members into patients and customers.
• Help shape content and community strategy that supports acquisition goals, working alongside the social team on execution.

Brand & Content (Inwell Supplements)

• Support and help execute the marketing plan to promote and grow the Inwell branded supplement business, including e-commerce, and content to our current patient base.

B2B Marketing (P2P EMR)

• Assist in the B2B marketing of the P2P EMR, supporting demand generation, content, and campaigns that reach practices and providers.

Team & Vendor Leadership

• Lead and develop a team of two, building a high-output, accountable, creative culture.
• Work with the VP of Marketing to manage agency and vendor relationships, ensuring alignment, on-time delivery, and measurable results.

Qualifications

• 8 to 10+ years of digital and performance marketing experience, including leading people or cross-functional contributors. Healthcare, wellness, supplement and e-commerce, or integrative medicine experience strongly preferred.
• Proven end-to-end funnel building, required. You've architected and run funnels from top to bottom, not just managed pieces of them.
• Deep, hands-on command of paid media, SEO and SEM, social media strategy, content marketing, and analytics.
• Experience building or directing web development, including landing pages, conversion flows, and site buildouts.
• Track record growing social and online communities, ideally including Facebook Group or community-led lead funnels, and turning engagement into measurable growth.
• Comfort working across multiple businesses and switching between high-level planning and in-the-weeds execution.
• Proficiency with AI tools to move faster and scale output, required.
• Asana experience for project and team management, required.
• Resourceful, high-energy, and genuinely excited about the industry and the startup pace.
• Experience with WordPress, Basecamp, Active Campaign, and/or GoHighLevel preferred.
• Ability to travel occasionally to Forum Health practices or corporate meetings (as needed).
• Applicants must be authorized to work in the United States without the need for sponsorship now or in the future.

Compensation & Benefits

• Salary: The annual base salary range for this position is $110,000 - $120,000 USD . Annual base salary range placement will depend on a variety of factors including, but not limited to, education, work experience, applicable certifications and or licensures. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations
• Location: Remote, US
• Benefits: 401(k), 401(k) matching, Health Insurance, Dental Insurance, Life Insurance, Vision Insurance, Paid Time Off
• Visa Sponsorship: Applicant must be authorized to work in the United States without the need for sponsorship now or in the future.

Why Join Us

You’ll join a collaborative, growth-oriented organization that’s redefining healthcare through innovation and compassion. We offer competitive compensation, benefits, and the opportunity to make a meaningful impact every day.

We are an Equal Opportunity Employer and are committed to providing equal employment opportunities to all applicants and employees. Employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity, or any other legally protected status in accordance with applicable federal, state, and local laws.