Marketing Specialist
Layton Construction Inc
Marketing Specialist
Structure Tone, part of the STO Building Group, is seeking a proactive, creative, and highly organized Marketing Specialist to join our New Jersey marketing team. This role is ideal for an emerging marketing professional who thrives in a fast-paced, deadline-driven environment and is energized by collaborating closely with technical teams and senior leadership. You will lead the development of best-in-class proposals, presentations, and marketing materials that showcase our projects, people, and capabilities. The ideal candidate brings fresh ideas, exceptional attention to detail, and an understanding of architecture, engineering, construction, and/or real estate industry with a desire to learn more about our field.
Key Responsibilities
- Manage and coordinate all aspects of pursuit efforts—from RFP/Q through final submission.
- Work with pursuit teams to craft high-quality, persuasive content and ensure timely delivery of drafts and final packages.
- Partner closely with the pursuits manager and executive leadership to gather accurate background information and insights.
- Develop customized proposal layouts and creative visual approaches that elevate our submissions.
Prepare compelling presentations and interview materials, including animated slides and digital collateral.
- Lead presentation coaching and provide constructive feedback to pursuit team.
Track awarded projects to generate marketing content and document progress.
- Develop case studies, coordinate photo/video, write project descriptions, and identify story opportunities to highlight across platforms.
Maintain accurate project data using Cosential, OpenAsset, Salesforce, and other information management systems.
- Assist with planning and executing internal and external marketing campaigns.
Minimum Requirements
- Bachelor's degree in marketing, communications, architecture, or a related field.
- At least 5+ years of experience developing and managing proposals within the industry.
- Must complete an InDesign skills test.
- Excellent written and verbal communication skills with the ability to adapt to various communication styles.
- Ability to work both collaboratively and independently, with a strong sense of ownership and accountability.
- Proven ability to build effective working relationships with senior leadership and cross-functional teams.
- Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop, Lightroom); web-based tools; and Microsoft Office.
Preferred Qualifications
- Familiarity with photography and basic video production.
- Demonstrated knowledge of marketing and business development best practices.
We're looking for a motivated, strategic thinker with exceptional attention to detail, strong problem-solving skills, and a calm, organized approach to high-pressure deadlines. You should be enthusiastic about elevating our brand, telling compelling project stories, and contributing to a team culture built on collaboration and excellence. This role is an excellent fit for professionals currently or previously working as:
- Proposal Specialist
- Pursuit Coordinator
- Pursuit Marketing Coordinator
This role requires an in-person presence in our Woodbridge office.
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