Manager, Digital Marketing

Manager Of Digital Marketing

At the Tennessee Titans, we're dedicated to a winning culture, making a meaningful impact in our community, and creating moments that bring people together. We pursue excellence in everything we do and foster a culture of accountability, teamwork, and relentless commitment because we are dedicated to being a part of something bigger than ourselves.

The Tennessee Titans are looking for a versatile and technically skilled digital professional to serve as Manager of Digital Marketing, overseeing the execution, optimization, and analytical reporting of the club's digital ecosystem, including our web properties, mobile app, and owned messaging platforms.

This role supports the health of our web and app platforms, the growth of our video channels, and the data and experimentation that power personalized fan experiences. Acting as the bridge between creative content and technical execution, the Manager partners closely with the Marketing, Broadcast, Content, Ticketing, CRM, and Corporate Partnerships teams to turn platform and behavioral data into engagement, retention, and revenue.

Key Responsibilities:

• Direct the posting of content and ongoing maintenance of webpages across multiple properties using Forge/Pocket, WordPress, and the YinzCam Mobile App CMS, ensuring site architecture integrity and brand consistency
• Maintain web accessibility (WCAG/ADA), page performance, and technical SEO across all properties, treating site health and compliance as an ongoing standard rather than a one-time fix
• Build and maintain interactive mobile app fan experiences within Rover, including gameday guides and dedicated membership hubs
• Drive engagement and retention within the mobile app as a core platform, overseeing app content and in-app messaging in partnership with the app vendor (YinzCam) and the content team
• Manage the push notification ecosystem across web and app, with an emphasis on intentional audience segmentation and high-conversion copywriting
• Lead the club's YouTube strategy in partnership with the Broadcast and Content teams defining posting cadence, driving content innovation, and growing channel subscribership and watch time across both long-form and short-form (Shorts, Reels, vertical) formats
• Set thumbnail and creative-branding standards for YouTube and other channels to maintain consistent digital branding, and provide design direction to the broader team
• Own a continuous experimentation program across the website, mobile app, and YouTube, using behavioral and performance data to run structured tests (including thumbnails, titles, descriptions, and on-platform experiences) that unlock user growth, engagement, and conversion and inform platform and content decisions
• Partner with the Ticketing, CRM, and Analytics teams to connect web, app, and behavioral platform data to fan records enabling the segmentation and personalization that power automated, high-conversion campaigns across the club's owned channels and support ticket sales and revenue growth, while ensuring compliance with data privacy and consent standards when handling PII
• Oversee the AdBook platform, including campaign setup, creative troubleshooting, and development of sponsored landing pages
• Generate comprehensive performance reports that ensure delivery against all partner requirements and sponsorship KPIs
• Produce weekly high-level analytics reports covering website and the mobile app using Adobe Analytics and YinzCam Realtime Dashboards
• Translate raw data into actionable insights that inform future content strategy and digital growth goals
• Serve as project manager for the digital department in Wrike, ensuring cross-functional tasks are delivered accurately and on deadline
• Support the Digital and Marketing teams with additional responsibilities as needed

What you'll bring:

Required:

• Bachelor's degree or certificate of completion of studies
• 3–5 years of professional experience in digital platform management, content operations, or a related digital media role, including hands-on execution across web and mobile.
• Advanced, hands-on experience with an enterprise content management system (CMS)
• Proficiency with digital analytics tools and the ability to translate performance data into strategy
• Genuine interest in and commitment to serving internal and external partners as a core part of the role

Preferred:

• Advanced experience with the NFL's Forge/Pocket CMS and WordPress CMS
• Proficiency with Adobe Analytics, Power BI, and Adobe Photoshop
• Experience connecting web and app behavioral data to CRM or ticketing systems to enable segmentation and personalization
• Professional experience with Wrike or a similar enterprise project management tool
• Proven track record building and maintaining fan experiences within Rover and supporting business objectives in YinzCam
• Experience managing push notification and/or digital advertising (e.g., AdBook) platforms
• Familiarity with web accessibility (WCAG/ADA) standards and technical SEO
• Deep understanding of NFL rules, tentpole events, and roster structures
• Collaborative working style with strong project management and organizational skills
• Detail-oriented with the ability to multitask and meet strict deadlines in a fast-paced environment
• Excellent written and verbal communication skills; proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook) with the ability to learn and master new software
• Passion for sports, digital media, and technology

Core Competencies:

• Collaboration: Builds strong cross-departmental relationships and works effectively with teams across Marketing, Broadcast, Content, Ticketing, CRM, and Partnerships to deliver integrated digital experiences. Actively contributes to a positive, inclusive team environment.
• Technical Execution: Translates creative and strategic goals into flawless, on-brand execution across web and mobile, maintaining site integrity and resolving technical issues quickly.
• Problem Solving: Identifies challenges in platform performance or process, analyzes data to diagnose root causes, and implements creative, practical solutions. Uses metrics and insights to continuously improve outcomes.
• Adaptability: Thrives in a fast-paced, deadline-driven environment and adjusts priorities, strategies, and tactics in response to changing business needs, fan behaviors, and platform and algorithm trends.
• Accountability: Takes ownership of platform health and individual responsibilities from start to finish. Follows through on commitments, meets deadlines, and communicates proactively when issues arise.
• Strategic Thinking: Connects day-to-day platform execution to broader marketing, content, and revenue objectives. Proactively identifies opportunities to grow audiences, deepen engagement, and drive ticket sales and revenue through data-informed strategies.

Physical Requirements and Working Conditions:

• Work Environment: Office, with gameday and event coverage at the stadium
• Physical Requirements: Ability to sit for extended periods of time; lift up to 25 lbs.
• Schedule: Monday – Friday, standard business hours; gamedays, weekends, evenings, and holidays as dictated by the NFL calendar and event schedule

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.