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Consumer Experience Insights Lead

Virtual Vocations Inc

Driving the evolution of consumer insights, the full-time remote Consumer Experience Insights Lead will synthesize data into actionable narratives, optimize customer journeys, and collaborate with cross-functional teams to enhance digital experiences. Key responsibilities Synthesize behavioral and performance data into clear insights and narratives for stakeholders Map and analyze digital customer journeys to identify friction points and unmet needs Collaborate with product, marketing, and UX teams to prioritize improvements and lead testing strategies Required qualifications Bachelor's degree in Marketing Analytics, Digital Marketing, Data Science, Human-Computer Interaction, or a related field 5+ years of experience in digital analytics or consumer experience insights roles Hands-on proficiency with GA4 and Adobe CJA Experience with Voice of Customer platforms and delivering actionable recommendations Strong understanding of web UX, journey mapping, and conversion optimization

Vacancy posted 4 days ago
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