Consumer Insights Leader

Consumer Insights Leader

Flexsteel Industries, Inc

1 Positions

ID: CONSU001387

Posted On 04/17/2026

Refreshed On 06/04/2026

Job Overview

PRIMARY FUNCTION :

The Consumer Insights Leader is responsible for establishing and leading Flexsteel’s consumer insights (intelligence) efforts. This role will develop and implement a disciplined, enterprise-wide approach to understanding consumer behaviors, needs, and preferences, translating insights into actionable strategies that drive product innovation, brand positioning, and business growth.

This role will work cross-functionally with Marketing, Product Management, Engineering, Sales, and Executive Leadership to ensure consumer insights are embedded into key business decisions. The Consumer Insights Leader will oversee external research partners, guiding research design, execution, and applications to maximize impact.

The Consumer Insights Leader is responsible for advancing a consumer-centric culture by delivering compelling, data-driven narratives that influence strategy and execution. This role will connect insights to action, ensuring research outcomes directly inform product development, go-to-market strategies, and overall business performance.

MAJOR DUTIES AND RESPONSIBLITIES

• Establish and lead Flexsteel’s consumer insights efforts including frameworks, processes, governance, and an enterprise-wide research roadmap aligned to strategic priorities.

• Build and champion a consumer-centric culture by embedding insights into decision-making and driving organizational adoption of a consumer-led business model.

• Develop and manage standardized intake, prioritization, and knowledge-sharing processes, including maintaining a centralized insights repository to maximize enterprise value.

• Design and lead qualitative and quantitative consumer research through external partners, including brand health tracking, segmentation, concept testing, pricing, and customer journey analysis.

• Translate complex research findings into clear, actionable recommendations (“so what” / “now what”) that inform product development, marketing strategy, and business decisions.

• Partner cross-functionally with Product Management and Engineering to identify unmet consumer needs and validate innovation opportunities.

• Collaborate with Marketing to develop insight-driven positioning, messaging, and value propositions, and with Sales to understand shopper behavior and retail dynamics.

• Lead cross-functional alignment, executive presentations, and workshops to activate insights and ensure adoption across the organization.

• Manage external research vendors and partners, ensuring methodological rigor, strong outcomes, and cost-effective use of research budgets.

• Evaluate and implement new research tools, methodologies, and technologies to continuously enhance insights capabilities.

• Travel Required.

• All other duties as assigned.

Primary Contact

104266

Stacy Kammes

VP-Human Resources, Administration

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Phone

Phone

Phone

Fax

View email address on click.appcast.io

Email

True

False

False

Job Details

Categories

Advertising/Marketing/Public Relations

Manufacturing

Location

Dubuque, IA

Job Type

Employee

Full/Part

Full Time

Company ID

1028

Job REQ #

CONSU001387

# Positions

1

Start Date

20260417

End Date

20260704

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Flexsteel Industries, Inc

About the Company

Flexsteel Industries, Inc. is a global leader in the design and production of quality residential furniture and serves as the parent company to the Flexsteel, Homestyles, and Charisma brands. Employing nearly 1,500 team members worldwide, Flexsteel Industries is governed by a Board of Directors and operates under a set of beliefs and values stemming from a rich and longstanding heritage of quality craftsmanship. Known for its Blue Steel SpringΓäó, as well as numerous other design and manufacturing innovations, the Flexsteel brand is carried by more than 1,300 retailers nationwide. The Homestyles brand sells smart and affordable style direct to customers, in addition to partnering with online home retailers, such as Amazon and Wayfair. A permanent Flexsteel Industries showroom is located in High Point, NC. While the organization has been in business for more than 130 years, our commitment to comfort and craftsmanship has remained unchanged with furniture that' built for life and designed for living.

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