Senior Digital Designer/CRO Lead

Clean luxury. Better for you. At Everlane, we believe luxury should be as effortless as it is conscious. We partner with ethical factories, work with premium, sustainably sourced materials, and strive to leave the industry cleaner than we found it. There's still much to do, and we're excited to grow a team of motivated humans ready for the challenge. The journey toward better continues. Everlane — Los Angeles, CA — Hybrid, Temp-to-Perm Everlane’s mission is to make ethical basics accessible to everyone around the world. We’re reimagining the apparel industry and setting a higher standard for transparency and sustainability. At Everlane, we believe that great design improves people’s lives and that every interaction is an opportunity to create a better customer experience. Come be a part of a growing team of designers, engineers, ecommerce, and product partners passionate about solving increasingly complex customer and business problems. As a Senior Digital Designer / CRO Lead, you will help shape and optimize Everlane’s digital experience across the customer journey. You’ll combine strong visual and UX design skills with a data-driven approach to conversion rate optimization, using research, experimentation, and analytics to identify opportunities and improve the site experience.

HOW WE WORK

We’re an extremely collaborative team and work closely with ecommerce, product, engineering, marketing, and creative partners as well as key stakeholders across the organization. We participate in cross-team collaborations with data, marketing, CX, and ecommerce teams. We put an emphasis on the entire design and optimization process — from strategic definition and research to ideation, prototyping, execution, testing, and analysis. We use customer behavior, quantitative data, and qualitative insights to inform design decisions and identify opportunities for improvement. We move fast, iterate often, and use testing and learnings to continuously improve the customer experience. We commit to continually learning, training, and improving our individual skills and those of our teammates and colleagues.

WHAT YOU'LL DO

You might tackle any of the below at Everlane: Design and optimize experiences across Everlane’s customer-facing ecommerce website, including Homepage, Collection Pages, Product Detail Pages, and other key customer touchpoints. Identify opportunities to improve conversion, engagement, and customer experience through a combination of design, analytics, customer insights, and experimentation. Ideate, design, and support the execution of A/B tests and other experimentation initiatives focused on improving conversion and customer behavior. Develop hypotheses based on quantitative and qualitative data and translate insights into actionable design and optimization recommendations. Analyze customer behavior and funnel performance to identify friction points and opportunities across the ecommerce journey. Partner with ecommerce, product, engineering, data, and marketing teams to prioritize and execute CRO initiatives. Design and prototype new experiences, features, and site components with a focus on usability, accessibility, and conversion. Define complex end-to-end UX flows for a variety of touchpoints and user scenarios. Conduct and leverage quantitative and qualitative research, including behavioral analytics, usability testing, and customer feedback. Use experimentation results and performance data to iterate on designs and inform future experiences. Run usability testing to validate designs, test assumptions, and uncover customer pain points. Help build and implement Everlane’s design system while ensuring designs support both brand and business objectives. Contribute to a culture of continuous testing, learning, and optimization across the ecommerce experience.

THE QUALIFICATIONS

Bachelor’s degree or equivalent work experience in a design discipline, including but not limited to Interaction Design, Human-Computer Interaction, Information Architecture, UI/UX, or Graphic Design. 5+ years of experience designing digital products or ecommerce experiences. Strong understanding of UX/UI principles and the ability to create thoughtful, visually compelling digital experiences Experience with CRO and experimentation platforms such as Contentsquare, Optimizely, Shoplift, Intelligems, or similar tools. Experience with conversion rate optimization, A/B testing, experimentation, or data-informed design. Ability to translate customer behavior and performance data into actionable design recommendations. Experience working cross-functionally with ecommerce, product, engineering, data, and/or marketing teams. Proven working knowledge of design and prototyping tools such as Figma, Sketch, InVision, Principle, or Framer. Experience with user research and usability testing. Understanding of ecommerce metrics and conversion funnels, including CVR, CTR, add-to-cart, checkout progression, and revenue per visit. Ability to clearly articulate design decisions and optimization recommendations. Comfortable working in a fast-paced environment and managing multiple projects and priorities.

NICE TO HAVES

Experience in ecommerce, retail, or consumer-facing technology. Experience using analytics and behavioral tools such as Google Analytics, Looker, Contentsquare, or similar platforms. Experience with HTML, CSS, and/or JavaScript. Experience designing for Shopify or other ecommerce platforms. Strong interest in using data and experimentation to balance customer needs, brand, and business performance. The Fine Print: LA: This is a full-time role based in our Los Angeles Creative Studio located in the Arts District. We are on a hybrid schedule, with at least three days in the office per week, Tuesdays through Thursdays. California Residents: At Everlane, we carefully consider a wide range of compensation factors, including your background and experience. These considerations can cause your compensation to vary. The annual compensation range for this role is $81,000 - $120,000. This range is based on the Los Angeles geographic area and the actual pay may vary depending on your skills, qualifications, experience, and geographic location. Everlane is deeply committed to respecting and protecting your data privacy. For information on our privacy practices, please review our Privacy Policy .