Specialist, Ecommerce

This role aligns to the following industry titles - Digital Content & Optimization Specialist and Web Experience Manager The Role The Ecommerce Specialist, as part of the Digital Marketing team, will be responsible for administration of Pearson Virtual Schools’ public websites and content management systems. This position will help define and optimize the web experiences of our customers, ensuring brand and quality control of web properties, and overseeing the creation of new site content and features. We’re looking for someone who has expert knowledge of digital standards and guidelines, understands user journey needs by audience type, and can seamlessly liaison between stakeholders and technical teams to translate needs into action. This person may work independently or collaboratively in support of the Digital Marketing team to ensure projects and tactics are completed smoothly, accurately, and on time. The position requires strong organizational and time management skills, and proficiency with web content management systems. A strong eye for design, including experience as a web designer, is a plus. This person should have a dedication to excellence and be able to manage many diverse web projects in a busy production environment. Primary Responsibilities Play a key role in the content strategy, creation, maintenance and administration of Pearson Virtual Schools consumer branded websites and performance landing pages Partner closely with internal teams and partner school representatives to understand audience needs, create compelling content that engages the user, and ensure web pages are optimized to meet site conversion goals Partner with creative and brand teams for content and creative alignment Conduct quality control and testing via regular site audits and recommend improvements Ensure that all website content follows the company’s established style guidelines Collaborate with web development and UX teams to design best in class digital experience for mobile and desktop Work with analytics and CRO teams to identify opportunities for optimization testing, helping to design and implement A/B and multivariate tests Collaborate to define and implement SEO strategies and tactics for website properties Manage workflow to ensure timely delivery of campaign initiatives Maintain an understanding of new technologies and best practices in website accessibility, mobile design, SEO, analytics, lead conversion, and related concepts Ensure that all brand, web accessibility (WCAG compliance) & design standards are followed and upheld Other duties as assigned or identified by line manager (Sr. Manager of Web Content & Experience) Requirements BA/BS degree in marketing, communications, technology or related field preferred Proven experience in website marketing or digital marketing-related roles Basic knowledge of HTML and CSS Previous experience with website content management systems; Adobe Experience Manager (AEM) preferred Previous experience using website analytics reporting platforms; Google Analytics preferred Familiarity with A/B multivariate testing strategies and digital personalization tools Strong time management and project managements skills Strong work ethic with the ability to work independently and proactively Enjoys being a team player in a close, highly collaborative, cross-functional environment Ability to manage project schedules and resources, work on multiple projects with changing priorities while maintaining a sense of urgency about deadlines Strong communication, presentation, organization, and interpersonal skills Ability to work effectively and flexibly under multiple project deadlines Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York State, New York City, Vermont, Washington State, and Washington DC laws, the pay range for this position is as follows: The minimum full-time salary range is between $65-75,000. This position is eligible to participate in an annual incentive program, and information on benefits offered is here. Pearson is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Application Deadline Applications will be accepted through August 25th , 2026 . This window may be extended depending on business needs. Pearson is a fast-growing, exciting place to work with tremendous opportunities for personal growth and professional advancement. Take a look through All of our Jobs/Careers. Pearson Jobs Who we are: At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are. To learn more: We are Pearson. Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act. If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing View email address on click.appcast.io. Job: Marketing Job Family: GOTOMARKET Organization: Corporate Marketing & Communications #J-18808-Ljbffr Pearson