Digital Marketing & Systems Manager

About The KRE Group

The KRE Group is a family-owned real estate investment and management company dedicated to building high-quality residential and commercial communities across New Jersey and Pennsylvania. Since 1979, KRE has continued to grow through operational excellence, thoughtful development, and a strong commitment to the resident experience.

About the Role

We are seeking a highly organized, creative, and technically capable Digital Marketing & Systems Manager to support and elevate the digital leasing and marketing experience across our multifamily portfolio.

This role sits at the intersection of marketing, operations, leasing, and technology —helping drive lead generation, leasing conversion, digital brand consistency, systems optimization, and operational efficiency across our properties.

The ideal candidate is equal parts:

• marketing-minded
• analytical
• operationally focused
• systems-oriented

If you thrive at:

• optimizing systems and workflows
• improving the digital customer journey
• analyzing performance metrics and identifying opportunities for growth
• balancing creative marketing with operational execution
• collaborating across departments to improve efficiency and consistency
• troubleshooting problems and creating scalable solutions
• being the person who brings structure, organization, and innovation to fast-moving teams

…you’ll thrive in this role.

This is an opportunity to make a visible impact across a growing portfolio while helping shape the future of leasing operations, digital systems, and marketing performance at KRE.

What You’ll Do

Digital Marketing & Brand Support

• Maintain and evolve the company’s digital presence across websites, leasing platforms, and digital touchpoints
• Coordinate website updates, photography, floor plans, content changes, and digital brand assets
• Support resident-facing and prospect-facing marketing materials, templates, and communications
• Assist with digital readiness and marketing setup for new developments and lease-ups
• Partner with Operations, Leasing, and Brand teams to create a cohesive and elevated prospect and resident experience

Digital Performance & Advertising

• Monitor ILS performance, lead quality, and leasing conversion metrics
• Assist in overseeing CPC spend and identifying opportunities to improve marketing efficiency and organic traffic
• Monitor SEO performance and recommend strategies to improve search visibility and lead generation
• Coordinate with third-party marketing agencies, website vendors, and advertising partners to ensure strong performance and reporting consistency
• Support online reputation management initiatives, including review monitoring and digital presence optimization

Systems & Leasing Technology

• Support backend administration and optimization of RentCafe and other leasing/marketing platforms
• Assist with CRM and leasing technology initiatives, updates, and troubleshooting
• Maintain accuracy of pricing, concessions, floor plans, and digital inventory across systems
• Help identify opportunities for automation, process improvement, and operational efficiency
• Support onsite teams with training and best practices related to leasing systems and digital workflows

Analytics & Operational Reporting

• Track and report on leasing and marketing KPIs, including:
• website traffic
• lead-to-tour conversion
• campaign effectiveness
• lead source performance
• Analyze trends and identify opportunities to improve prospect engagement and operational performance
• Support centralized and scalable leasing and marketing workflows across the portfolio

What We’re Looking For

• 3–7 years of experience in digital marketing, multifamily marketing, leasing systems, proptech, or related fields
• Multifamily or real estate industry experience strongly preferred
• Experience with Yardi RentCafe strongly preferred
• Familiarity with CRM platforms, leasing systems, website CMS platforms, and analytics tools
• Experience coordinating with third-party marketing agencies and vendors preferred
• Strong organizational and project management skills
• Analytical mindset with strong problem-solving abilities
• Excellent communication and collaboration skills
• Ability to balance creative thinking with operational execution
• Self-starter with a detail-oriented and solutions-driven mindset

Why Join KRE?

• Opportunity to make an impact across a growing multifamily portfolio
• Collaborative, fast-paced, and innovative environment
• Exposure to marketing, operations, leasing, and proptech initiatives
• Long-term growth opportunities within a stable real estate organization

Work Schedule & Availability

• Monday through Friday, standard business hours
• Onsite role based in Jersey City, NJ
• Ability to work additional hours, including evenings or weekends, as needed to support operational priorities, system updates, property launches, or urgent business needs
• Availability to respond to time-sensitive operational or system-related matters outside of standard business hours when necessary

Physical Requirements

• Ability to sit for extended periods while working at a computer
• Ability to occasionally stand, walk, and lift up to 15 pounds
• Ability to use standard office equipment, including computers, phones, printers, and copiers
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position

Work Environment

• Office-based environment with moderate noise levels
• Fast-paced setting with multiple projects, deadlines, and competing priorities
• Frequent collaboration with internal teams, vendors, agencies, and onsite property staff

Additional Information

The KRE Group conducts background checks and MVR checks (if applicable) as a condition of employment.

The KRE Group is an Equal Opportunity Employer (EOE), including disability/veterans.