Route Sales Representative

FRESH. FORWARD. FLOWERS.

Flowers Foods, Inc. (NYSE:FLO) is not just about baking; it's about crafting moments of joy with every delicious bite. With 2024 sales of $5.1 billion, and as one of the leading producers of packaged bakery goods in the United States, Flowers Foods brings passion to the table. From the wholesome goodness of Nature's Own and Wonder to the bold and artisanal flavors of Dave's Killer Bread, the rustic goodness of Canyon Bakehouse, and the sweet delights of Tastykake, each product is a celebration of taste and quality. Beyond the oven, Flowers Foods fosters a culture that values and reflects Honesty & Integrity, Respect & Inclusion, Sustainability, Passion, and Humility. With a commitment to innovation and a recipe for success, Flowers Foods is more than a bakery - it's a delightful journey into the heart of flavor and community.

Bringing Home the Dough

Annual compensation is between $70,000 - $85,000 and is comprised of a base hourly wage plus commission.

Full-time employees are offered the following benefits:

• Comprehensive health and medical coverage
• 401(k) Retirement savings plan
• Professional growth and leadership training
• Paid vacation, holidays, and parental leave

Rising to the Challenge: Position Responsibilities

Flowers Bakeries Sales of NorCal, LLC has an immediate opening for a high-performing Route Sales Representative.

A Route Sales Representative (RSR) is responsible for ordering, sales, and delivery of fresh baked products. The successful candidate must come to work with a neat, professional appearance (sometimes in a uniform) and be able to build and maintain strong relationships with customers. Drivers will check their delivery vehicle daily, keeping accurate records, quickly reporting maintenance issues, and filling out daily driver's logs, time logs, and hours of service.


This position will require flexibility to work varying workdays and early morning start times. Generally, start times are around 3:00am and days off are on Wednesday and Sunday.

An RSR is also expected to increase sales by expanding shelf space, creatively displaying in-store promotions and displays, and making sure product shelf life is maximized by properly rotating the products.


An effective RSR will use data and marketing plans to build relationships and drive customer growth through effective communication, planning, ordering, and execution. They will work together with the customers to increase sales and drive customer satisfaction. Adaptability and flexibility will be a must since RSRs will need to service their accounts during the customer's designated service windows and may need to work non-traditional business hours to complete deliveries.


An eagerness to gain knowledge and skills about the industry along with the ability to work independently and as a team will be the key to success for an RSR working in a DSD (Direct Store Delivery) environment. Prior experience as a delivery driver will be beneficial for adapting to the demands of this role.

Knead to Know: Preferred Qualifications

• Sales experience.
• Delivery driver experience.
• High school diploma or GED.

Additional Ingredients: Essential Job Requirements

• Must be at least 21 years of age.
• Have had a valid driver's license for at least 3 years.
• Must be able to obtain and maintain a DOT Medical Card.
• Must have a valid state driver's license and documented safe driving record.
• Must meet Fleet Insurance Guidelines.
• Must adhere to federal, state, and local rules regarding the operation of a CMV.
• Must execute the best practices of RSR training (after 4-week company paid training).
• Must be able to push or pull up to 50 lbs. on a regular basis.
• Bilingual in English and Spanish is a plus, but not required.

Salary Range- $70,000 - $85,000

We offer a competitive salary and an excellent total rewards package. Interested job seekers who successfully complete the series of pre-screening questions and who appear to possess the basic qualifications for this position may be contacted for a telephone interview.

EEO Statement


Flowers is an Equal Opportunity Employer. Flowers encourages all qualified candidates to apply, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, veteran status, disability status, or people of any other characteristic protected by state or federal law. The job description above outlines the general nature and level of work expected from employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications for this position. Equivalent combination of education, experience, and skills may supplement above minimum job requirements.

If you need assistance with submitting your resume due to a medical condition or disability, please send an e-mail to Matthew West at View email address on click.appcast.io or View phone number on click.appcast.io.