Specialist, IS Marketing Coordinator

Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears and voice of Ford. Launched in 2023, Integrated Services creates and markets new customer experiences by integrating hardware, software and services across Ford Blue, Model e and Ford Pro. These products and services allow Ford's retail and commercial customers to customize their vehicles like never before with OTA (over-the-air)-driven experiences that grow better over time. Ford is developing leadership at the forefront of connected, digital platforms that will revolutionize every aspect of how vehicles function, the way people interact with them, and the value those vehicles provide. In this position... This role is a Marketing Coordinator supporting Ford's Integrated Services (software subscriptions/digital ecosystem) business, responsible for content creation, creative asset management, and cross-functional coordination across Marketing, Product, CRM, Legal, and agency partners. The position focuses on driving campaign execution and feature launches—handling everything from AI-assisted copywriting and content audits to approvals routing and operational support for promotional offers. We are a small, highly collaborative team responsible for managing end-to-end campaign execution. This includes creating customer-facing content, managing creative assets, supporting feature rollouts, and coordinating cross-functional initiatives across Marketing, Product, CRM, Legal, and agency partners. We’re seeking a versatile marketer to jump in and help drive our projects forward. This role is ideal for someone who is equally comfortable writing copy, coordinating creative reviews, managing timelines, and keeping our cross-functional initiatives on-track. In this position... Content Support Serve as the go-to resource for content and asset needs that fall outside of agency scope, which includes leveraging AI for ad-hoc copy, finding/organizing previously created agency or in-house materials into Gear repositories, and locating/requesting development of specific imagery such Ford app UI images. Leverage AI eCommerce copy creation to drive trial activation and subscriptions, managing the end-to-end routing and approval process. Coordinate content/briefs and partner inputs for the Ford owner newsletter to support upcoming feature launches and Integrated Services news. Source or brief creative and assets for ad-hoc, unexpected requests, such as content for vehicle window stickers and executive presentations. Partner with and support the dot com team during the Model Year Changeover (MYCO) website update process, actively reviewing and auditing Ford.com vehicle pages to ensure Integrated Service messaging compliance and up-to-date product specifications. Drive content updates across live channels when product features/offers change, proactively initiating and leading audits to ensure all active materials remain accurate. Coordinate content reviews and approvals across Legal, Brand, Product, Partnerships, and Agency teams to ensure marketing assets are accurate, compliant, and delivered on time. Campaign Planning & Execution Support launch planning and execution for new products, features, and subscription offerings. Support cross-channel project organization – ensuring that content development is tied to aligned, planned web, CRM and paid media deliverables. Operations & Reporting Facilitate operational process to stand up promotional offers as needed. You'll have... 3-5 years of experience in marketing, project coordination, communications, digital marketing, or a related role. Strong writing, editing, and communication skills. Highly organized with strong attention to detail and ability to manage multiple priorities simultaneously. Experience working across cross-functional teams and managing projects from concept through execution. Proficiency with Microsoft Office Suite. Interest in technology, digital products, subscriptions, and the future of connected vehicles. As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including: Immediate medical, dental, vision and prescription drug coverage Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more Vehicle discount program for employees and family members and management leases Tuition assistance Established and active employee resource groups Paid time off for individual and team community service A generous schedule of paid holidays, including the week between Christmas and New Year’s Day Paid time off and the option to purchase additional vacation time. This position is a salary grade 6 and ranges from $74,300-$124,500, This position is a salary grade 7 and ranges from $86,600-$144,900, This position is a salary grade 8 and ranges from $99,100-$166,200. Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value. For more information on salary and benefits, click here: Visa sponsorship is not available for this position. Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call View phone number on click.appcast.io. This position is hybrid with a requirement to be onsite four or more days per week. #LI-Hybrid #J-18808-Ljbffr Ford